Heather How are you all doing? And we're here on my final big announcement, I'm really interested to know if anyone has guessed it yet. What do you reckon, Des? Have you guessed it yet? Des I think so. Yeah, I've got an idea. You got a good idea? Heather Well, on top of up leveling on premium, and going pro. I have also— we've added like the 3 Ps, haven't we? Sort of premium, pro, and then the final one is partnership. Des Yay! Heather So Des and I have joined in partnership here on Skool Events Daily, and I'm gonna get Des to explain more about why and what he's gonna be doing because this is gonna going to be his role. But I am still in the front, I am still running Skool Events Daily. So you're not getting rid of this sort of lovely, beautiful face and exchanging it for Des's, although Des's will appear. Thankfully, I will let him appear every so often. Fire away, Des. Why, why have we joined in partnership? Des Yeah, sure. Thanks. Thanks a lot. And yeah, really exciting. And I think it's something we spoke about a few weeks ago. And we have been speaking about and it's been finalized. So one of the main reasons is I've been an admirer of the community for quite a while now. I absolutely love the model. I absolutely love the way we're able to actually promote lots of different communities and just obviously network as well. And I also like you, Heather, and otherwise I wouldn't have— we wouldn't be doing this. So it's— I don't know, I just think there's a massive opening for events. There are a couple of communities that are doing it, but I think it can be done better. And as you were saying, I'm not going to be at the forefront. I'll be in the background, hopefully helping with the marketing side of things, but you will still be running it. You'll be the face of the community. And yeah, nothing really changes for anyone really, but hopefully some new exciting things coming in the latter part of 2026. Heather Definitely. I mean, from our conversations, we have so many ideas that we are gonna bring forth. And what we have done this week is just really the start of it. But we really do want to sharpen things up and remove a lot of friction and make it a smoother journey, not just for people holding events, but also for people coming in and looking for the type of event that they want. But what I love about working with you, Des, is that you have a lot of tech ideas and everything, which I don't have. And you bring in a lot of experience, like you said, on the marketing side, but also in relation to events that you hold yourself. And Des is gonna appear on a regular basis doing some events, and we're going to expand to bringing events into— as in holding events in Skool Events Daily as well. So we're gonna be a really good platform for that. But we're not going to give too many of our secrets away at the moment, but this is our big surprise. Theirs is my big secret.

A friend of mine told me, "Eileen, you're like a guinea pig. You want to be cuddled but when someone's trying to grab you so they can hold you, you run around trying to escape. Guinea pigs run around like they're prey. You're not letting yourself be fully seen because when you were growing up, you were prey." Click. I was. That was the house I grew up in so being seen was unpredictable, it hurt, it wasn't safe. That's MY subconscious pattern. I hide as soon as someone sees me. It's come up over and over in my life. When I sent my first 5,000 words of my book to my coach who is a 23x best selling author. She replied, "You're onto something. Maybe you got the next 50 shades of..." (no, I'm not that genre of author but the opening line of, "Derek, get the vibrators off the table, it's time for supper" got her attention.) Did I ever tell you that my parents owned two s3x shops when I was growing up? True story. Anyway. As soon as she wrote that to me, I stopped writing. I.STOPPED.WRITING. Who does that?! Someone who, when she gets picked out of a crowd, thinks it's going to hurt. So whenever I was celebrated, complimented, recognized, I shrank. Even on my birthday. If we're hiding from being seen, there's a reason. There's a pattern that keeps repeating and every moment we shrink someone less qualified than you is enrolling your client. Who else here has ever had the thought, "man, I've been doing this so much longer, how come they're getting all the clients?!" I thought it for a very long time. ...until I started to open my mouth and be seen the way that worked for me and started to create the clients I was meant to work with. Next week, on June 18th at 10am eastern in The ShiftShow we're identifying what your fear of being seen is really about. See you there. xo

Every high ticket client I ever enrolled said, "wow, that didn't feel like a sales call." Because it shouldn't. ... I mean I'm paraphrasing what they said but you get the gist. Being in a conversation with someone who is helping you should never feel like you're being sold to. And most of the people I work with are coaches and it is ALWAYS the ick feeling in the conversation that makes it so hard for them to earn money for the transformation they bring. So, that's why I'm doing a masterclass on conversations that convert. If you have a hard time with creating clients, if you feel awkward on calls, if you know that you want to start creating clients, this is a call you definitely want to be on. Something to get clear on before we start... Am I a business coach? Nope. But I have been doing this since 2012, with an over 80% conversion rate in conversations with high ticket clients. This call has everything to do with your language, your subconscious programming, and how you are in your own way trying to grow your business. JUNE 10TH AT 11AM EASTERN https://www.skool.com/shiftshow

Throughout the book study you'll understand this book at a deeper level than most. I'm on my 43rd time reading it, and I always have new breakthroughs every time I read it. Going through it with me will collapse time for you, I promise. Out of all the book studies I've done with this book (or any book actually), everyone comes away changed. Posted two screenshots because it’s true. People underestimate the power of studying this book. It truly creates wealth in every way. If you want to understand how you too get to think and grow rich, JUMP IN. Friday, June 12th, from 9am - 10am ET. xo Links to the approved copies: Paperback https://a.co/d/03IGdlcq Hard cover https://a.co/d/0b4S0wmy

There's a reason why people achieve extraordinary results. It's because they are BEING in ways 98% of people aren't. Inside our 2% Club we have weekly hot seat coaching and it's designed to expose and reprogram faulty subconscious programming (which is what keeps us in the 98% if we allow it). If you want to come experience it, let me know... it's happening June 3rd from 11am - 12pm ET. I'll save you a seat this week. xo