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Owned by Jen

A strategy community for Shopify founders figuring out why their store isn’t converting — and how to grow without guessing.

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Welcome to the cult of Goosify
I love the new look 😍 finally embracing what everyone already knew 😂😂😂
Welcome to the cult of Goosify
4 likes • 3d
Ha ha!! The people on the boat were sure we were a cult
Heart and Soul matters… and Truth too...
In this post, I try my rose-coloured side. (I dont have that really. Yet. And I dont know, if I want to develop it, but I find out.) First, I want to thank Jen, for mentioning the most important piece of this old conversation. Namely, saying that an honest post can hurt some good business. No. What happens is, that people get interested and sign up to make their own mind. Which I think is a good thing. Because you always get different information on any topic. The second thing that happens is, with a man with a great heart, he will notice the important. And dont we all have to much flattering going on? (Not to be mistaken by some real honest feedback. Which is culturally very different. Not the same in the US or EU.) And having heard some things he may want to consider to improve, he will check on it and refine and do or don’t do that change. Some biz-owners, (not goose) call their paying clients lemmings. Would you want to be seen as a lemming? Even if we may be to some degree or some of us may be? Does that not sound disrespectful to you? To me it does. But I have to admit that my ears hear tones others don’t. The reason I allowed myself doing one more honest (also in feelings) shit post is, that I know that here is a group owner who knows a lot about how to build a community with heart. (And I posted that the same than this post.) And only heart and soul is able to hold shit. (And Ro, you impress me every time we interact, not just, but a lot as soul of the group who understands community and the development we have to take on as human community more than most people I meet.) From my experience. Its always on how we treat “outsiders”. Which may be specially important in a group that some insiders consider being the “outsiders” of skool The black sheep or as I always have felt. “The ugly duckling.” I am a firehorse by birth. The firehorse year started on the 17th of feb. With a solar ring eclipse in Antarctica. This is the first year of my live, that I am blessed to feel my birth-year energy. It only happens every 60 years.
Heart and Soul matters… and Truth too...
4 likes • 3d
@Benjamin Ross I agree. The way she is posting and speaking is rude, entitled and disrespectful. I am not really standing up for Goose... but as someone who helps small business grow and someone who was at the event I hate to see such vile things being said like "toss you money at streetdogs instead". I feel this is a ploy to try to get her money back from her credit card or something, even beyond the wavy days of seasickness she did not come out of her room. She paid all this money instead of paying her rent and feeding her kids and didnt even go on the excursions off the boats and the antarctica contient landing. She only appeared ocassionaly closer to the end of the treat. I understand she was really sick which is fine. But then you can't say the experience wasnt as advertised because you didn't participate. Its simple as that. I just don't like seeing people shitting unfairly on businesses with lies.
3 likes • 3d
@Angelika Vetter We had a mastermind session every afternoon of the sea day and the hours are correct because guess what I have voice dictations of the entire things... I am not the lier here. The people on that list had to pay the same as everyone else there were not paid speakers going to the event... Goose couldnt control that they backed out for their own personal reasons thats not his fault. There were others how there who were not on that list who hadnt signed up to join yet who are high level as well and I think some of them wont be happy that you are now tarnishing them as well saying they are not mastermind level speakers when some of them do get paid to speak at masterminds and travel the world to do so. You clearly didnt filter the information that you needed because I heard Kevin and Kyle give you amazing advice that if you implmented it within that week you could have made your money back right then... they gave you the entire strategy of who to reach out in your area and how to land a high ticket sales call. Why didn't you do that? Especailly as you now make it seem you have made your kids homeless and they are starving... Was this not the strategy you were looking for? Or did you filter that information as not high value enough for you?
Dont fuck goose. Fuck yourself. (I will)
I signed up for the Antarctica Mastermind. with money i needed for food and rent for me and my kids. this was not the first time i did that. I know how to go all in in something valuable. but this isnt value at all. This, for sure, is the last time, i invest money for a fake Mastermind. when i invested my money into sam ovens quantum Mm, it paid off 10+ times the investment. this time, it just makes me angry. very angry. no payoff. no value. just stupidity. and …. let me not search for it... there was a post, by goose, saying that 6 high ticket people are part already part of the trip. (see screenshot) and it was also said, that there will be a recording. (it wasnt said how long it will take to get it. yes. but now, its more than two weeks after the event, and well.. i am asked by people who are piched by goose to attend the next mastermind, how it was... well.. throw your money into a shelter for streetdogs and its a good investment. but investing in a mastermind goose is hosting? … no. did i mention that goose called me the goose-goat? yes. i was on the leaderboard (7-day, 30-day and all-time for a very long time) i loved goose vibes. i still think, that his heart is huge. very huge. but mastermind? business? anything that will help you with your business and money income? no. search somewhere else.
4 likes • 4d
@Angelika Vetter @Angelika Vetter the recording won’t be online… thats a promise they make to those of us who were in the room. If you want your portion maybe they can send just yours to you. Everyone learns different of course… but you can’t come on here and shit all over an event and mastermind you just admitted yourself you were not in the room for. You told people to spend their money elsewhere to throw it to dogs instead of spending it at Gooses events… that is not just learning different that is pure defamation. Sounds like from your reply you knew that this was not the right fit for you before you signed up so why make the irresponsible decision to risk not being able to pay rent and feed your kids… and it’s been like 2.5 / 3 weeks since we were there… did you think you would get a golden nugget during Antarctica so good that would magically make enough money to pay your rent and food when you got back??? You said you help businesses scale so you must know that business doesn’t work this way… you can’t just come out of an event like this making your money back 2 weeks later. Anyways this post says nothing about the event and Goose and the team and everything about the person you are. This trip was sold as an Antarctica expedition as an IRL. That’s what was promised. You said you were promised masterminds and didn’t have them or get their value… we had 12hours of them that was not promised at all and I was actually surprised we did that much… but again how do you expect to get any value of you didn't attend all but a couple of hours. Just because you didn’t get the business clarity you were hoping for… this was not promised and no one but you can find that and give that to you. Yes I do know you were in your cabin because you were not well… I mentioned a few times that I knew that was the case… which makes it even more shocking that you have the fucking huge balls to post the scathing remarks you have posted above and how unjust and unfair they are… when you didn’t even really attend the events you are saying you were promised??
4 likes • 4d
@Angelika Vetter I feel compelled to answer here because what you posted above was a shit ton of untruths and slander and I feel it is unfair to shit on a business as viciously and cruely as you have. Antarctica was not sold as an expedition only. it was sold as a mastermind, a IRL event on the 7th continent, with 6 high-ticket mastermind people in it. --- you are exactly right and it was all those things. - there were 12 hours of mastermind and again that is not counting the masterminding conversations in the inbetweens (your posts made it seem like there were none) - it was an IRL on the 7th continent (we did land on the 7th continent.. you stayed in your room and did not join us when we actaully landed on the continent) - there were actually MORE than 6 high-ticket mastermind people in attendence (Its not the events fault if you felt none of us had value to give you) so i feel compelled to answer here because your post is painting a picture of lies that are harmful to Goosify and the business Goose and team are trying to build and surely as the high level business person you are you can understand how that is harmful.
💛 Beast Games
Shoutout to @Jen Ritchie for convincing me to apply ive never really applied to thestethings but i was like dude life gets crazier the crazier i get. so this is what we made i dont do NOTHIN half ass. this one was full ass shoutout to my team for helpin make this thang @Vincent Roswandowicz @Diego Joel
4 likes • 9d
@Lia Pacheco thats amazing when does the filming start? this is the one where they will be travelling all over the world.
4 likes • 9d
@Lia Pacheco wow that is fast... it doesnt say applications are closed already though it seems like they are still accepting applications?
🌺 bittersweet
Just got back from Antarctica, and man what a journey, not just that trip, but the entire world tour. So much happened this year. now all at once all of the noise from the year went quiet even the stuff i wanted to make time for has gone silent feels almost like being in sensory deprivation. its bittersweet. it was my most expansive year of my life and with so much potentiality realized that im still trying to catch up im gonna take a few days to myself i think and just sorta be in the feels for a bit. just wanted to let u know thanks dude
🌺 bittersweet
13 likes • 17d
Well deserved rest… I feel I need just from trying to keep up with you @Goose Dunlavey for the end of the world tour. Seeing you every month since October was epic though and I am going to miss you dudes! Once I am finally home from Antarctica I am going to do the same digest and reflect… if I ever get home… seems we are stuck in Argentina for some time now. 😒😒😒
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Jen Ritchie
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Traffic isn’t your Shopify problem. Conversion is. | 17+ yrs ecommerce | $200M+ online sales | Thailand Co-Mayor 🇹🇭 | Antarctica IRL ‘26 🇦🇶

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Joined May 21, 2025
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