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Owned by Jen

A strategy community for Shopify founders figuring out why their store isnโ€™t converting โ€” and how to grow without guessing.

Memberships

The Creative Sanctuary

13 members โ€ข Free

Burnout-Proof Systems Lab

451 members โ€ข Free

Panda for Skool

94 members โ€ข Free

Skool Scale Camp

4.9k members โ€ข Free

Perennial Planning

21 members โ€ข Free

Decster - Gamify Skool

126 members โ€ข Free

Cre8tiv Collective

64 members โ€ข Free

Skool Growth Free Training Hub

7.2k members โ€ข Free

44 contributions to The Founders Guild
For the founder with 30 open tabs and 3 unfinished launches
๐—ง๐—Ÿ๐——๐—ฅ; This is a sales post for The Momentum Labโ„ข. Read it anyway. If you're anything like me, you have lots of tabs open in multiple browser windows and multiple companies (or at least, potential companies) running at the same time. Add pets, kids, bills, meals, exercise, hobbies... life's a lot. Especially with ADHD. It's easy to get overwhelmed, burnt out, and down on yourself. Every time you tell yourself you're going to do something, then shiny object syndrome or stress takes you away from actually doing it, you erode self-trust. This becomes a vicious cycle, and it often feels hard to escape. It's identity-level. I've been caught in this cycle many times. And I've escaped it every time. When I review how I escaped these cycles... how I built three separate six-figure companies, paid off $50k in credit card debt, and sold a company for $350k... It all comes down to four simple things: 1. Routines that build momentum 2. Daily and weekly priorities, rather than "whatever fire came up today" 3. Tracking what's working (and what's not) so you can make informed decisions 4. Accountability with those who hold you to a higher standard Simple. But not always easy to do. Especially when you're alone. That's why I created The Momentum Labโ„ข. It's a small, focused group of founders who are done spinning out and ready to build with confidence. Here's how those four things show up inside: - ๐—ฅ๐—ผ๐˜‚๐˜๐—ถ๐—ป๐—ฒ๐˜€: Two weekly calls that anchor your week. Momentum Monday sets your priority. Breakthrough Wednesday kills the block. - ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐—ฒ๐˜€: You leave every Monday with ONE priority that moves the needle. That way, when the inevitable shiny object or business fire comes up, you know what to do. - ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด: Every week we review what shipped, what didn't, and why. So you stop guessing what's working and start compounding what does. - ๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†: A small room of founders who notice when you go quiet. No ghosting. No hiding out.
6 likes โ€ข 3d
Come join us everyone!!
Tuesday Check-In: How's it going?
Yesterday you set your one thing for the week. Today's question is simple: Did you take a step toward it yet? Even a tiny one counts. Sent a DM. Opened the doc. Made the call. If yes โ€” drop what you did below. If not โ€” what's in the way? Sometimes just naming the block is enough to break it. No judgement here! Just momentum. Onwards and upwards! ๐Ÿš€
3 likes โ€ข 6d
yes. Super productive today: - Washed, hung and folded 5 loads of laundry (still yet to put away) - got 3 hours of focused strategy work in working on community prep I need to do for my upcoming challenge - Planned and prepped a 3 hours workshop I am teaching tomorrow - Figured out how to do a grocery order online here... which now will save me time from having to go to the grocery store which I hate and sucks so much time so I never do it and order take away way too much. - Researched and ordered a vacuum.. because I have decided sweeping is too slow and ineffective. - Started planning our summer trip - 7 weeks travelling around Malaysia while I still keep up with work (๐Ÿ™ƒ) - Got me 3 yr old to nap which he never does for me. Overall feeling pretty balanced and good about today.
1 like โ€ข 6d
@Bill Widmer I have the house to myself.. husband and nanny not there so only kids to get in my way ha ha. And after a week off I want to get shit done.
I gave away my $5,000 SEO strategy for free (here's the recording)
There's a way to get high-quality people finding YOU every single day, for free, without posting content or running ads. It's called search engine optimization (SEO) โ€” and most community builders are completely ignoring it. I've been doing SEO for over a decade. I charge clients thousands of dollars per month. And yesterday, I jumped on a live workshop with @Matthew Burns and walked through the exact keyword research process I use with clients like Ahrefs and SEMrush. Here's what we covered: โ†’ A free AI workflow that's replacing $200/mo SEO tools (I use this daily) โ†’ Why chasing "high volume" keywords is a trap (and what to target instead) โ†’ The 11-keyword framework Skool is rolling out soon, and how to position yourself before everyone else catches on โ†’ How to set up your ProveWorth keywords so free, high-intent members find YOU on autopilot If you run a community, course, software, ecommerce, or coaching business and you want free members without grinding on social media... this workshop is for you. Watch the full recording below โฌ‡๏ธ Drop your niche in the comments and let's talk about what keywords could work for you.
I gave away my $5,000 SEO strategy for free (here's the recording)
2 likes โ€ข 6d
@Bill Widmer working on them now.
A new name for ADHDโ€ฆ
DAVE https://www.instagram.com/reel/DXCp4PgDrx7/?igsh=dGg0NmxsYnU5Mzdu
2 likes โ€ข 6d
Ha ha this is a good one
๐Ÿ—“๏ธ MONDAY COMMITMENT THREAD
Happy Momentum Monday, Founders. ๐ŸŽ‰ Who hates Mondays? Not us. Because Mondays mean more MOMENTUM on the flywheel. Starting today - and every Monday - this is where we show up and put it on record. One thing. That's it. The ONE commitment you're making to yourself and this group every week that makes all other things unnecessary or irrelevant. Keep it specific enough that by Friday, you'll know whether you did it or not. Drop yours in the comments below. ๐Ÿ‘‡ I'll go first.
3 likes โ€ข 14d
I will find one thing to delegate to someone else!
2 likes โ€ข 13d
@Stijn Van Den Bossche ohh I like the video idea. Thank you
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Jen Ritchie
5
228points to level up
Traffic isnโ€™t your Shopify problem. Conversion is. | 17+ yrs ecommerce | $200M+ online sales | Thailand Co-Mayor ๐Ÿ‡น๐Ÿ‡ญ | Antarctica IRL โ€˜26 ๐Ÿ‡ฆ๐Ÿ‡ถ

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Joined Sep 17, 2025
ENFP
Hua Hin, Thailand
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