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Social Brands Club 2.0

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Bulletproof Scaling

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High CPMs
Hey John any tips or advice on lowering CPMs? I know end of day CPA is all that matters, but I’m facing unusually high CPMs that makes it impossible to scale. Most of my ads are getting north of $200+ CPMs. Some in the $300 and some in the $500s too. So I’ll have stuff that looks good with 10-15% CTR but then it’ll have $200+ CPMs which then makes my CPCs like $5-10+. And when you’re doing something that pays $10, it’s impossible to make the economics work. I don’t know if you recommend I test 3-5 new ad accounts and see which provides cheapest results? The constants in all my set up is the same BM, same domain/URL, same page builder (Convertri). I hit up your guy Max to see if he can check if my stuff is flagged and/or if his accounts do have these high CPMs. Thanks!
0 likes • Oct '24
@John Casto Thank you, this is really good to know. I'll test on 1-2 new ad accounts. Should that be part of my 'launch process' for a new niche to immediately split test ad accounts?
1 like • Oct '24
@Isreal Hartley Clickflare
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Edwin Torres
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@edwin-torres-7893
Media Buyer.

Active 2m ago
Joined Oct 5, 2024
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