👉 CRE BROKERS, AGENTS, & REAL ESTATE PROS.... lock in discounted access to our "Proof Stacking" mastermind before we increase the price! Join Now (or lose access to this community which is expiring December 19th): https://www.skool.com/make-money-in-local-markets/plans True Story: For the last 2 years we have posted videos, case studies, & shared some of our best strategies inside the Skool community here. With brand new trainings, sales templates, & our 24-hour digital press campaign strategy having just been updated; we are going to close this community to the pubic. This is at the request of current mastermind members & we think it's the right decision. We want to maintain the exclusivity of our trainings for mastermind clients only that consistently result in exclusive listings. Just last week another client signed a million dollar listing after implementing our digital press campaign strategy. These results happy regularly as we continue as a community to invent new ways to differentiate yourself in the crowded RE market. (We even secretly power the marketing behind some of the world's top commercial brokers & want to reveal to you how these strategies are proven & working for brand new brokers as well) We couldn't be more excited for another member's success and want to keep these wins rolling in while protecting our intellectual property and marketing approach. Ultimately our goal is to support fellow CRE brokers, agents, and real estate professionals with our proven and consistently updated marketing methods; (at an affordable rate). Our Proof Stacking Mastermind members admit they would have paid $10,000/year or more for continued access. However to best serve those who need support and to cover our expenses; we are running a special Black Friday promotion. Right now you can lock in grandfathered pricing and mastermind access for just $47/month (cancel anytime). We would love for you to join us which will unlock access to:

You probably encountered the news in August when Cracker Barrel revealed a new minimalist logo. By August 22, the company had lost nearly $200 million in market value. The backlash came fast: customers pointed out that the new design scrapped the old image of Uncle Herschel, company founder Dan Evins’ uncle, sitting in a wicker chair leaning against a barrel. That wasn’t just decoration. It tied the brand to its roots, its story, and its comfort. Within days, Cracker Barrel reversed course, reinstating the original logo and admitting their “modernization” missed its mark. Think about that: a single branding move meant to “modernize” sparked an outcry so loud that a national chain had to backtrack in record time. 📌 Why did this rebrand fail so dramatically? Because branding isn’t about what you like. It’s about what your customers expect, recognize, and trust. Uncle Herschel isn’t just a figure. He’s the emotional anchor of the brand…tradition, comfort, and community in one image. Removing him stripped away that connection and made the brand feel generic. 📌 And this isn't the only story like this… You might remember in 2009 when Tropicana completely redesigned its orange juice packaging. The iconic straw-in-the-orange image disappeared, replaced by a sleek, “modern” look. Customers hated it, and sales plunged by $50 million in just two months. Tropicana had to revert to the old design, too. While not as dramatic as Cracker Barrel, it shows how small design moves can create major rifts with your audience. 📌 Now you might be thinking, “But what if my brand isn’t even that established yet?” That’s actually the best time to take this lesson to heart. Every logo, story, and case study you share early on becomes the foundation of trust. If you anchor your brand in proof and story right from the start, you protect your future so you don’t have to undo or redo everything later. 📌 What this means for YOU (CRE and beyond) This isn’t just a corporate issue. It’s one every local business owner faces.