Love the competition. Fable 5 will be included in all Max plans continuing into July 20th. And if you are on the Pro plan ($20), you get $100 in usage credits.

A FEW WEEKS AGO... I posted that I had made a business, spun-off of one of my competition entries. Full disclosure, it's not exactly any of them (if you happen to go look). I just took the elements of what I had learned while building, and I applied it to a business strategy I wanted to try. And you know what!? I got a client. It's the first client I've gotten for another venture, outside of the main business I've been running. Considering I have spent 10's of thousands of dollars on other "tests," over the years, this was a HUGE win to actually make money from something. AND NOW I BUILD... Now I'm using ICM to automate the dumb stuff and enrich the good stuff. I'm constantly asking myself if what I'm building make sense, or if I'm falling into the trap that Jake talks about, where folks overbuild or build something that doesn't matter. I am pretty sure I'm doing it right because newer AI models won't affect what I've made, except to streamline the dumb stuff more... Anyway, I'm looking at the unit-economics of the business I'm building now, based off this one client that I'm trying to give the most amazing experience to, and I am blown away by the potential. It feels like it can't be real. I'm probably putting the cart before the house, so to speak, but I can't help to be optimistic looking at the numbers, of which, I will admit, I'm making a lot of assumptions about. SUCCESS LEAVES CLUES... I have been studying business for a long time now, to try to understand how riches are truly made, beyond what the typical small-business owner does (average is like $50K a year or something). I feel I will lose my mind if it takes me 20 years to build wealth because I had tunnel vision and chose a very slow moving vehicle to get me there. And look, I know it's *all* hard, the grass is always greener, yadda yadda yadda (Seinfeld, anyone?), but it's still true that there ARE easier opportunities to make wealth. There just are. I've come back to this fact time and time again while searching for my next business model.... In simple business terms, if you're CAC (cost to acquire a customer) is extremely low, 0, or even negative, and your LTGP (lifetime gross profit -- what the client pays you in total, for the entire duration they use your business) is high, then you're printing money. And if the profit margins are 80% or more? Then you're swimming in gold.

I explain the details about it on today's high tea . I built a Claude skill that turns a process, an idea, or a messy folder into an ICM workspace. The folder structure does the orchestration. Numbered folders carry the order, the hierarchy scopes context, and plain markdown files hold state. One agent walks the right files at the right time and does the work a multi-agent setup would. Repo: github.com/RinDig/icm-architect 📦 What it does Two modes. 🔨 Build. You describe your work and it pulls out the structure already sitting in how you talk about it. The stages, the points where you stop and check, what stays the same every run versus what is new. Then it picks one of five proven forms and scaffolds the smallest workspace that carries the job. ♻️ Restructure. Point it at a folder, repo, or vault you already have. It reads every file, sorts each one by role, shows you a migration map, waits for your yes, then moves and checks the result. 🧩 The five forms Pipeline, umbrella, record library, knowledge bundle, context map. They mix and nest, so most real workspaces use more than one. ✅ The walk test Every result gets checked cold. An agent with no memory has to open the root, find its way, act, and report status from the files alone. If it can't, the structure gets fixed until it can. ⚙️ How to use it You can honestly just tell claude to download it from the link, but if you're using codex or something else it will just have to restructure the claude.md to agents.md Or if you want to do more Hands-On install Claude Code: drop the folder in ~/.claude/skills/icm-architect/, then say "ICM this" or "build me a workspace for X." Claude apps: zip the folder and upload it under Settings, then Capabilities. Fork it, break it, tell me what you built. 👇

Okay so it's 12am and I'm building Rooty, the app that's literally about helping stylists stop burning themselves out. And I'm sitting here reworking the same landing page for the hundredth time, slowly starting to hate every word of it. So my AI, the thing I'm building this with, tells me to go to bed. Basically: "you don't hate the work, you're just out of gas. Go rest, it'll look fine in the morning." Then my husband walks by and says the exact same thing. 🙃 So to recap: I'm making an app to help you stop grinding yourself into the ground, and it took my laptop and my husband ganging up on me to close it. The irony is noted. Goodnight, for real. 🌱

I've been reading more lately because i'd like to think of myself as a lifelong learner... but also partially because I had a bunch of credits piling up in Amazon's audiobooks app (so technically I'm not reading, I'm listening). Recently it's been Range by David Epstein and Greenlights by Matthew McConaughey. Greenlights was partly just fun, partly curiosity about how a celebrity writes a book. McConaughey reads it himself, and honestly, it's cool to hear where he puts his own emphasis on certain words + sentences because he's the one who wrote them. One chapter in Range stuck with me though. There's a section about "centaur chess"... after Kasparov lost to Deep Blue (IBM's chess supercomputer), they started running tournaments where humans play with computer assistance. The surprising result: the winners weren't the best grandmasters, and they weren't the strongest computers. They were average players with the best process for working with the machine. A mediocre player who knew how to use the computer well beat both grandmasters and supercomputers playing alone. That feels like exactly where we are with AI right now. The game isn't "how good are you at marketing" or whatever your domain is anymore. It's "how good are you at working with this superhuman teammate." And how good are you at understanding, building, + utilizing the new, A.I teammate. Anyways, two things I'm curious of: 1. Any Systems Thinking book you'd recommend. (Since systems thinking is essentially the core/foundation of everything we do here.) 2. Any book outside your usual lane that helped you in ways you weren't expecting. Something you picked up deliberately or not, and it ended up shifting how you think. Curious what everyone is reading these days. Cheers! Shawn