If You’re Not Posting More, You’re Falling Behind
I wanted to share Alex Hormozi's email letter about content, which I thought was really good. The moral of the story is post more to get more attention; that's who's gonna win in 2026! Mozi Minute: Find a way to post more Right now, the businesses that are going to win in 2026 are the ones that can get the most attention. It doesn't matter whether you're a local electrician or you have a cloud-based enterprise software or you have an e-commerce store. And with the way media works today, you can do that in two ways: 1. You can earn it with organic content. 2. You can pay for it. But there's a nasty little catch with paying for it: Which is you have to test creative to figure out which stuff works. That can be very expensive...Which then means that, especially as the platforms evolve, they want their ads to be more similar to good content...Which aligns the platform's objectives with the business's objectives of making good creative. That means that now you just need to make a lot of creative to even have a successful advertising campaign. If that is reality...Then you might as well post a ton of that same creative as content, see which ones do well, and then take the ones that do well and put money behind it. I don't know how I can say this differently...But right now, if you do not have a strategy to dramatically increase the amount of content that your business is creating, you will fall behind. Your ad dollars won't go as far, and you will get zero paid organic growth. This is the future of how marketing is being done. The businesses that understand how to make the most amount of content across different customer segments are the ones that are going to win.