Yesterday, I had an opportunity to meet with 3 Coaches and I noticed my conversation landed me around assisting them in monetizing their message. Is that not the most difficult task for most coaches and content creators? What do I charge? How do I get someone to see the the value in what I do? Maybe because I’m in sales - this isn’t my struggle and it’s why I’m asked about it quite often. I made this quick guide after hearing this opportunity multiple times yesterday. Hopefully this helps you if you find yourself reviewing or struggling with pricing. The result of our conversation - One coach we built her product and found a way to make $60k for 12 days of work/rest. It was so good I wanted to do it. The next client we found opportunity and raised her 1:1 rate and she’ll now make $1182 additional based on the life cycle of each client. Is it about money? Yes - most businesses don’t go out of business because the owner isn’t passionate about what they do - they go out because the passion forgot how to make a profit while making an impact. Now let me say - I only or try to at best coach businesses that have settled the heart and help issue. Every now and then, we get sold the goods at the front door and honestly I had to be assisted through this at one season of my coaching business. I found the pressure of responsibility make me think I had to leave my place of value and work my gift of sales - at any cost. Oh it cost me more in the end and yes like always to taught me a valuable lesson or two along the way. Ok - so what do you do with this information? Glad you asked - 1. See which one is easiest for you to see in your business model? Which is hardest for you to sell? 2. Oh probably the best advice you’ll get - your job is to just hand people the menu and their job is to sort though it and choose. They’ll ask you your suggestions along the way and remember if it’s on the menu - it’s there to benefit both parties. Bottom line: you make offers - they make choices. I just freed someone with sales right there.