After 20+ convos with agency founders this monthā¦
One thing became painfully obvious: They donāt know what the hell theyāre selling. Theyāve got: 12 services 9 product ideas A pitch that changes every call And they wonder why the pipelineās dry. You canāt grow if your offer is: Too broad Too reactive Too confusing Hereās the fix: Get crystal clear on your ICP. Not "I help startups scale with AI." I mean real answers to these 6 questions: Who exactly are you targeting? What pain are they dying to solve? What have they already tried? Whatās their 90-day dream? Whatās your unique angle? What makes them say, āholy shit, this is meā? Now hereās the kicker: Feed all of that into a custom ChatGPT bot. Your ICP, your offer sheet, your voice. Thatās exactly what I build for my clients. One of them told me, "Itās literally like having a second me⦠in AI form." No more blank docs. No more wasted time. Just high-signal output built to convert.