I ran a workshop this morning: Your First Four-Figure Client Before New Year. The replay is free for you until Monday at 6pm Central. Then it comes down. What's in it: The play my clients run to get paid from YouTube. Make the video, point it at a paid community, send the email, have the conversations. A live look at the channel audit, and how Jim went from 5 subscribers to a million-view video. Jason, one of my clients, spoke up near the end about his audit: "The very first one on the list that you gave me to do over doubled my regular views. And changing the thumbnails and the titles, I think, has absolutely helped." Around the hour mark I make an offer I've never made before. I'm pretty excited about it. Watch the whole thing first so it makes sense. Comment "REPLAY" and I'll send it to you. Brian

I ran two calls inside Mindset Skool yesterday morning. The premium call and the community call. There was so much gold in them I didn't want it stuck behind a paywall. So here it is. Every lesson worth keeping, no names, nothing held back. Grab a coffee. This one's long on purpose. 𝟭. 𝗬𝗼𝘂𝗿 𝘃𝗶𝗲𝘄𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗱𝗿𝗼𝗽. 𝗧𝗵𝗮𝘁'𝘀 𝗻𝗼𝗿𝗺𝗮𝗹. Every year, right around now, my numbers go down on every platform. Brands are spending buckets of money buying eyeballs for the holidays, and you're competing with them. Don't read it as "nobody wants my stuff." Keep posting. You don't need tons of people watching. You need the right people. One year I posted a reel on December 26th after weeks of nothing. It did 800,000+ views. Same stuff I'd been saying all along. 𝟮. 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗮𝗻𝗱 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝗮𝗿𝗲 𝘄𝗵𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝘆. Attention gets harder. Wallets get looser. These are the two biggest spending months of the year. So this is the time to put your offer in front of people. 𝟯. 𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗼𝗳𝗳𝗲𝗿. 𝗕𝗿𝗲𝗮𝗸 𝗼𝗳𝗳 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲. Got a 90-day program? Pull out one smaller result and sell it as a 6 or 7-week sprint that ends December 31st. That's exactly what I'm doing. Same offer, same price, a little longer, one clear result: four figures by the end of the year. 𝟰. 𝗠𝗮𝗸𝗲 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝘀𝘁 𝘁𝗵𝗲 𝘃𝗶𝗹𝗹𝗮𝗶𝗻. Everyone's waiting for "new year, new me." We all know how that movie ends. Your offer is for the person who doesn't want to roll into January from zero. Start now. Show up to the new year with momentum. 𝟱. 𝗣𝗶𝗰𝗸 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝗲𝗮𝘀𝘆, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝗵𝗮𝗿𝗱. One member on the call is a personal trainer. His first idea was "lose 10 pounds over the holidays." Sounds hard. So we flipped it. "Eat the stuffing and the mashed potatoes and don't gain 10 pounds." Then on January 1st his clients have 10 to lose instead of 20. Same skill. Way more desirable. Whatever you teach, there's a version of that. The result that sounds easy beats the one that sounds like work. 𝟲. 𝗟𝗲𝘁 𝘁𝗵𝗲𝗺 𝘄𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗼𝗻𝗲𝘆 𝗯𝗮𝗰𝗸.

Hey all. I'm taking a page out of @Judy Lee's playbook. I'm running her free workshop poster campaign on my IG. Do me a solid. Go to this post. Make a comment and share it! This is what Judy does. Share it to your stories, whatever. Let's see how this works. TIA! https://www.instagram.com/p/Deo9KW0tm5G/?utm_source=ig_web_copy_link&exln=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==

No website. No logo. No course. No ads. I did 200 free coaching calls before anybody paid me. Then someone hired me for $1,500. I didn't have any of that stuff. I just made a video on exactly what I'd do if I had to start over today: https://youtu.be/Uh8zw3UrxS0 𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝟭. 𝗧𝗵𝗲 𝗼𝗳𝗳𝗲𝗿. Two sentences. What result do you help someone get? That's it. 𝟮. 𝗔 𝗹𝗶𝗻𝗸. A calendar and a Zoom link. That's your whole tech stack. 𝟯. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀. Your audience is in your phone. Text people. Tell them what you're doing. 𝟰. 𝗚𝗲𝘁 𝗸𝗻𝗼𝘄𝗻. Short videos. Go live. Do it for 90 days minimum. Notice what's not on the list. So here's your homework. Write your offer in two sentences below. I'll read every one. PS. This whole video took me about 3 hours. The editing ran while I was hanging out with my family. Simple beats perfect. Every time.

I've seen this play out every single year for longer than I care to remember. Around October 1st two groups of people show up. The first group has already decided that the year is over. What's done is done. They coast for the holidays and somehow think their lives will change on January 1st with a bunch of promises they never keep. The second group looks at the previous 9 months and has an honest conversation with themselves. They DECIDE the year is not done and that they CAN do more in 3 months than 9 months if you're focused and committed. I was in the first group for decades. And relived the same year over and over again. The second group sucks, but it's where winning happens. It's where transformations happen. The only thing standing between me and the life I wanted was me. Not my partner Not my boss Not my past Not my friends Not me having the time (worst excuse I ever made) I've made every excuse in the book and I even invented a few. It was all bullshit. Lies I told myself because I couldn't admit the truth. The truth was that I said I wanted a better life. But I wasn't willing to do what was required. Period. This is me holding the mirror up and it will sting. Some might leave the group. There are over 1400 people in this community. Maybe 10 will decide they want to be in the second group and actually do it. The rest will stay in group one. It's the easy, safe and comfortable route. Or is it? Years ago I decided that group one wasn't for me. It was the harder route. 90-120 days of going all-in with zero excuses beats 14 years of playing small and stacking regrets. Which group are you in? Don't comment unless you mean it. Decide. Commit. Focus.