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MSc Psychology & Behaviour Analyst For coaches tired of clients who 'get it' but can't do it Master the science of behaviour change

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12 contributions to Tinnitus Reset Toolbox
NEED FEEDBACK: Thinking about another live workshop this weekend
The last session on CBT and ACT techniques was really powerful. Thank you for everyone that participated! 💙 I’m considering doing another one in the next few days (most likely during the coming weekend). Before I schedule it, I’d love your input 👇 If you’re interested, which topic would help you the most right now?
Poll
14 members have voted
3 likes • 24d
@Guy Cohen got it working
3 likes • 24d
@Guy Cohen that's great, Guy! Well done. Good call.
Best Way to Deal With a Tinnitus Spike (Step-by-Step)
Hi there, When a tinnitus spike hits, or when the sound suddenly grabs your attention, it’s very easy to get pulled into it. This is a simple 3-step sequence you can follow in that exact moment to calm your system and regain control. One small tip before you use it: When you get to Step 2, don’t just go through it in your head. Actually say what you notice, touch, smell etc. out loud. For example: “I see a chair… I see a screen…” “I touch the desk… I touch my phone…” That active engagement is what helps pull your attention away from the tinnitus. I use this myself, and I use it with my clients when tinnitus spikes or when it pulls their focus away from life. 👉 Just follow the steps in order 👉 Don’t overthink it, just go through the sequence It’s simple, but it can put you in a much better place within minutes. Please feel free to share with anyone you know that may benefit from this simple "protocol" as well. 👍 I’d love your feedback: - Did it help you in a real moment? - Which step worked best for you? - Anything unclear or missing? Yours truly, Guy.
2 likes • 27d
That's wonderful! Your PDF all fits in with the behavioural science and ACT. We definitely overlap in what we do. I'm glad someone is out there doing something for such a specific niche.
The Habituation Shift Most Tinnitus Sufferers Never Find
Many tinnitus sufferers try sound therapy, relaxation, or masking. But when attention returns to the sound, the stress often returns too. In this video, I demonstrate two powerful techniques from CBT and ACT that can help break the tinnitus stress loop and move your brain toward habituation and lasting relief. 📅 Book a free 1-on-1 Relief Strategy Session – for tinnitus, hyperacusis, TTTS, or related challenges. Let’s create a personalized plan that fits you. 👉 https://go.yourtinnitusguy.com/tinnitus-strategy-session
3 likes • Mar 13
thank you! @Guy Cohen that was a great little summary! As a behaviour expert, I'm fully into habituation, and I'm all over ACT, as you know. Excellent to have someone in skool who knows what they're doing around this!
EXCLUSIVE WORKSHOP: CBT & ACT Tools for Effective Tinnitus Relief & Habituation (VIDEO BELOW)
Many tinnitus sufferers try things like sound therapy, masking, or relaxation techniques. 🎵 And for some people, those tools are sufficient. But for many people, especially when tinnitus is loud or constantly changing, those tools alone aren’t always enough. I remember going through that myself years ago. I would try to relax, play sound therapy, or distract myself… but the moment my attention went back to the sound, even accidentally, my stress would spike again. It felt like I was stuck in a vicious loop. What helped me break that cycle were techniques and tools from CBT (Cognitive Behavioral Therapy) and ACT (Acceptance and Commitment Therapy). 🧠 CBT in particular has been used for decades to help people with conditions like anxiety disorders, PTSD, chronic pain, and insomnia. These conditions may seem very different, but they share something important with tinnitus: the brain gets stuck in a stress and threat response loop. CBT helps retrain how the brain reacts to those triggers. For example, one CBT technique involves acknowledging a stressful thought and then redirecting your attention, instead of fighting with the thought or analyzing it endlessly, which often only leads to more stress and a louder perception of the tinnitus sound. ACT takes a slightly different angle. Instead of resisting the sound, you practice acknowledging it and then moving forward with the activity you were doing, even if the tinnitus is still there. When I started using tools like these, something important changed. 💡 The sound didn’t disappear overnight, but my reaction to it started changing. And once that happened, I was finally able to transform my tinnitus experience, regain peace and focus and move toward real habituation instead of feeling stuck. These approaches can be incredibly powerful when combined with stress regulation, relaxation techniques, and sound enrichment. I’m thinking about hosting a live session this Saturday where I would: 📆 - explain how CBT and ACT apply specifically to tinnitus - walk through more practical techniques you can use - show how to combine them with sound therapy and relaxation - and answer your questions live
Poll
13 members have voted
3 likes • Mar 9
I would love to watch a replay, but I'm afraid I won't be able to make it!
3 likes • Mar 9
@Guy Cohen you know I'd watch anything related to ACT!
Does Your Tinnitus Get Louder When You’re Stressed or Anxious? Here’s What’s Actually Happening.
If your tinnitus gets sharper or louder during stress or moments of anxiety, you’re not imagining it — and nothing is wrong with your ears. Stress activates your nervous system. Anxiety keeps it activated. And tinnitus lives inside the same circuits that control alertness, fear, and vigilance. So when your mind is tense, worried, or moving fast, the tinnitus signal feels stronger, more intrusive, and harder to ignore. This can quickly turn into an emotional loop: - Stress rises - Tinnitus feels louder - Worry kicks in - The nervous system fires harder - The tinnitus signal stands out even more This feels unpredictable and frightening, especially if you tend to: - worry easily - react quickly - stay alert when something feels off - or get caught in mental loops during uncertainty None of this means you’re “doing something wrong.” It simply means your nervous system is sensitive — and sensitivity is something you can retrain. Here are a few steps that help break the loop: 1. Interrupt the immediate reaction. One slow breath can prevent your brain from jumping into threat mode. 2. Relax the body first. Drop your shoulders. Loosen your jaw. Let your exhale be slightly longer. 3. Give your attention something gentler to hold. Use calm sound, light music, or a grounding task. it shifts your brain’s focus. 4. Tell yourself the truth of the moment. “This is my nervous system reacting, not damage. It calms down when I calm down.” These aren’t full solutions, but they’re powerful first steps that calm the system and give you control in the moment. If you're looking for more tools to regulate stress and reduce anxiety-triggered spikes, I have several techniques, available in the Classroom section of our community, that you can start using right away. I'd love to read your thoughts, feedback, or questions. Please comment below. I promise to respond to each comment. I’m also happy to guide you toward the next step based on your pattern. Yours truly, 🙏
Does Your Tinnitus Get Louder When You’re Stressed or Anxious? Here’s What’s Actually Happening.
4 likes • Nov '25
Fantastic overview 👍 The sympathetic nervous system is activated and everything is connected. Great stuff, thank you 🙏
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Des Cooke
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@des
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