Have you ever got a client super excited on a call, only for them to do nothing by the next session? It’s frustrating. It's confusing. And it happens because of the Matchstick Myth. When we rely purely on motivation, we are lighting a matchstick. It is a bright, hot flash of energy 🔥 But if you have 𝐧𝐨𝐭 helped the client build any logs in their fireplace (real-world reward systems), that fire goes out quickly. The solution is not more motivation. It's better science. 📢 People we support get stuck because of their own stories... One of the biggest barriers isn't a lack of motivation; it's that the person is completely trapped inside language. They’ve convinced themselves a story they are telling is 100% true. 🟠 In the behavioural science behind REWIRE, this is called: 𝙁𝙪𝙨𝙞𝙤𝙣. Fusion is when a person’s identity becomes completely tangled up with a thought. Your first job as a coach is NOT to look for character flaws. It's to Recognise the Fusion. This is the very first step, the 'R' of REWIRE: R = Recognise the Fusion. Here's what it sounds like: - The Identity Trap: "I am a procrastinator." They've fused their sense of self to a negative label, making change feel impossible. - The Emotion Trap: "I am anxious." They've fused their "self" with a feeling, believing they cannot act until the feeling goes away. ✅ As a REWIRE Coach remember: 𝙇𝙖𝙣𝙜𝙪𝙖𝙜𝙚 𝙞𝙨 𝙩𝙝𝙚 𝙞𝙣𝙩𝙚𝙧𝙫𝙚𝙣𝙩𝙞𝙤𝙣. Your goal is 𝘯𝘰𝘵 to fight the "bad" thoughts. It's to change the relationship your client has with them. We help them see that the "anxious" thought or the "procrastinator" label is just a passenger on their bus. The passenger might be shouting, but your client is still the driver. This shift moves the problem from being internal ("I'm broken") to an external thing they can manage. When you listen to your clients, which "I am..." labels do you find they are most stuck on? Is itv - an identity ("I am a perfectionist") or - an emotional state ("I am overwhelmed")?  Drop your thoughts below 👇

What do you do when a client knows exactly what they need to do... but still avoids doing it? Many of us were taught to look at a lack of willpower or a bad mindset. But the best coaches intuitively know that if a plant in a greenhouse is failing to grow, you don't shout at it to "try harder." 🌻 You check the soil, the water, and the temperature. When a client is stuck, it's almost never an effort problem. It's an environmental problem. This brings us to the second step of REWIRE: Expose the Frame. Exposing the Frame means finding the hidden logic that's secretly running your client's life. Here are two common "Frames" I see all the time: 😨 The Stress Trigger - Think of an email inbox. It's just a neutral list of text. - But for someone who has accidentally linked their inbox to angry clients or unexpected bills, that list feels like a threat. - Their brain changes the meaning of the little email icon, turning it into a danger signal. (In behavioural science, this is called Transformation of Stimulus Function). - They're not avoiding the work. They're avoiding the very real internal stress response the work triggers. (In REWIRE, running from your own internal discomfort is called Experiential Avoidance). 🪤 The Guilt Trap - Many high-achievers are trapped in a cycle where they only work to please an inner critic or to avoid feeling guilty.  - Their "motivation" is actually just fear of getting in trouble.  - This guarantees they will burn out or crash the moment nobody is watching. (In the REWIRE, we identify this as Pliance, the name for a specific type of rule-following). As a coach your job is to expose these hidden frames for your client. Once you show them that their avoidance is a completely logical, predictable response to their environment, the shame disappears. They stop seeing themselves as a "lazy procrastinator" and start seeing the real enemy: a faulty frame. This is the first 'E' in REWIRE: E = Expose the Frame. What are the most common "stress triggers" you see in your daily lives?

Hey everyone. 👋 I've been working for the last couple of months on a way to use behavioural science for coaches who are tired of seeing their clients get stuck or lose motivation. 📢 It's a five-step protocol I’m calling REWIRE and starting tomorrow, for the next 5 days, I'm going to share one step of the protocol per day, here in Skool Hub. If you want to learn the science of getting unstuck, turn on notifications for this thread or just comment 'REWIRE' below so you don't miss it. Post 1 is here now...

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