The last 7 days have been rough and it forced me to sit and stare into space literally to try and heal. I had been pushing myself hard and what resulted was a major flair of my Ménière’s disease that lasted to date 5 days of misery straight, 3 doctors visits, a neurologist referral and an emergency visit. Why am I telling you this...Today is evaluation day of week 3 - I am at the 21 day mark. The quitting threshold and I have felt like quitting so many times this week. This is a PRIME example of a complex life circumstance that I failed to take into account when I created my Domino goal and MITs. I hate using the label "sick" or "disabled" on myself and I constantly try to push forward as if I was "normal". If you are in the Execution Edge program, I am adding a training today on these things (complex life circumstances) that we need to take into account when creating our goals and MITs. I thought I could push myself and ignore them and this week proved how gravely wrong I was. Complex life circumstances can be a range of things. You are sick, a carer for an elderly parent, a single mum, low income, bad living environment, neurodivergent, part of a minority - all things that can genuinely impact us as a human and big reasons we sometimes don't hit our goals. I wanted to show that out of the blue life can smash you and you are forced to stop. You never saw it coming and it will make you want to quit everything. In these moments you will need to have compassion on your human self. If you are in the Execution Edge, I am adding a new lesson today on exactly this - compassionate curiosity as this has been a BIG mindset thing I have had to work on this week. The Execution Edge framework is saving me...this post is being written in a 10 minute sprint as I am still not well and have another doctor's appointment today. This week has forced me to literally work in 10 minute sprints to just show up at all this week. Plus you are forced to re evaluate how you damaged your health to get there. After all we are told to be successful at all costs right - sacrifice everything.

I paid for my AI clone this month and I'm not apologising for it. Not because I've given up on showing up. But because I finally stopped fighting how I'm wired and built a system around it instead. I hate short form video. I have practised for a year and the results were the same every time. Flat views, hours wasted, and so much dread I just stopped posting altogether. Ghosting your audience doesn't grow a profitable business. So I built a system. Now my clone handles the short form and carousels which I hate wasting time making but is needed for message visibility. My stories are the real me and handle the real connection and hand raising. I focus on engaging with my dream people instead of stressing over content. My YouTube handles the movement building, depth and nurturing. And every single piece of content has one job — to lead someone into my world at whatever level they are ready to enter. And everywhere you only see one offer name...the Social Sellers Society. That builds credibility, trust and stickability because people are seeing the same offer name - free and paid levels over and over again. I talk about the "new blocks" created based on what I am hearing people need. All go into the same offer. Just different payment, implementation and support levels. My ONE lead magnet: Free YouTube training every week. A free weekly tool dropping inside this community with an interactive artefact. This community exists as it is a space of social media where we can all work together and support each other. Individual courses (aka traffic tools) exist to help grow a specific skill you need right now. VIP if you want the whole ecosystem with all the courses to flip between as you need it, whenever you need it. Or two hours with me directly to get it all set up. One offer. Multiple doors in. Every piece of content points to one of them. That's what a strategic system looks like. Not more content just for the sake of posting. Not more platforms because a guru said so.

Since this challenge started, we have moved up the leaderboard by 423 places all because of you amazing people jumping in and doing the work and being super active. Also the amazing @Rupi Donzenac had this community show up in her ads! I just can't thank you all enough. Let's make this community the most amazing. Where noone is being used to grow, where we all work together and where everyone gets a seat at the table of success. Massive congrats also to @Kerrie Wearing as I saw her community being advertised by Skool the other day as well. We want to be the proof that you can be ethical, not fomo people and you can WIN!

For those in my sales funnel training mastery course, I have just uploaded a lesson that shows you how to create a private blog on Systeme to install all your claude artefacts on - including the ones that you use to create YouTube videos and as accompliments to your course training. This is important for security of your hard work and intellectual property. Giving people a claude artefact link means that in one click they can copy everything you have spent maybe hours creating and in 1 prompt they can delete all your copyright, branding etc and they can now make it their own to sell or giveaway. There are other experts suggesting tools like GitHub and unfortunately in a few clicks people can still copy your code and take it to claude and get it to strip your things out as well. Plus why learn another software when in one edit you can integrate it into a platform that for $17 a month can handle your sales funnel, upsells, email, affiliates, etc. ONE platform, ONE subscription - mutliple uses. Something you OWN and that can not be affected by an algorithm change. All the artefact templates and skills that I am adding into that section and throughout the Content Code will all be optimised for systeme so you can literally just copy and paste the code in. There are some new skills going into the new YouTube section of the Content code to help you speed up your YouTube creation and repurposing time.

I am on the final countdown until the Execution Edge 90 day run starts. The app is ready. The videos explaining the app are going into the vault today. It is almost time... Will you commit too? Where for 90 days you are focused. You are not giving 40% throttle to your plane. You want of the ground and you will be using 80% or more throttle to make that happen. Yep it scares the crap out of me too! I have never done a run publically so this is my version of radical responsibility. It is not about perfection, it is about improvement and growth. About being a person of our word and running as a team with accountability. If you want the resources (like the apps), private chats fro accountability and the full program with all my logic that I am creating, I have an earlybird discount of $99 for lifetime access. Once the run starts the price will raise and keep raising as the challenge resources and content grows. You will see me do this run and build the system along the path. This is the start - version 1.0. No waiting for perfect. Just getting building the program and doing the run myself over the 90 days to market it. What is the Execution Edge 90 Run? A 90 Day Run is a focused sprint where you choose one to three goals, identify the single highest-leverage action goal that moves all of them forward, and execute on it every single day for 90 days. No pivoting, no strategy-hopping, no system rebuilds, no shiny objects, no waiting until everything is perfect. More importantly it is where we turn excuses into reasons. Just a clear focus with 1 - 3 most important tasks (simple daily actions), and the discipline (or devotion) to show up consistently — even on the hard days. Most people overestimate what they can do in a day because they are not maximising their use of the same 24 hours we are all given. They underestimate what results are possible in 90 if they were just extremely focused and went full throttle. When we stop treating a year as your timeline and start running in 90-day blocks, urgency replaces drift, execution replaces planning, and results replace excuses.