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Owned by Des

The Content Revenue Lab

1.2k members • Free

Content marketing for creators over 40. Build an audience on YouTube, Instagram, TikTok and beyond, then turn it into real income. Free.

Skool Monetization Lab

270 members • Free

Turn your Skool community into $1K-$5K/month - even with just 0-50 members

Skool Events Daily

468 members • Free

Empowered Investor Pathway

7 members • $5,000

YouTube Mastermind

38 members • $2,000/year

148 contributions to Onliners: Anything's Possible!
Experiment Results
So you might recall on the 1st of August we switched from Fremium to Paid to experiment with results in two main areas: 1) Improving Conversions with Growth Boost - Skool seemed to be really pushing paid communities in their ads and discovery/traffic algorithms, and 2) Preventing spam,scam, bot member applications We now have a month's worth of data and it was a spectacular success for preventing spam/scam/bot member applications - 100% reduction in that ✅ But on the Growth Boost side it was a total failure - we didn't have any legitimate conversions either ❌ So if there is no market for paid content in this niche from me, I'm rethinking the whole community. But FIRST I'd love to hear from YOU. What would you like this community to be?
2 likes • 5d
Would love to chat with you before you do anything drastic @Shaz Jones. There is a formula for Growth Boost, and not many are aware that it exists. Send me a DM and let's have a chat.
2 likes • 5d
@Shaz Jones 🫡
What's Next?
So you've made your first dollar on Skool. What's next for you - growing traffic, members, MRR??
What's Next?
1 like • 7d
@Shaz Jones Not really. I don't think Kirby's comparison was Apples to Apples. Also, the traffic models are completely different. The way Aiden drives traffic is quite unique because it leans heavily on partners within Skool, like Kirby and Evelyn Weiss. In essence, he converts better because he isn't driving traffic through social or FB ads, so it's not fair to compare the About page numbers.
1 like • 7d
@Shaz Jones 🤣 True
Has Skool Changed?
I joined Skool just over a year ago and I was really excited... amost addicted. Most of my free time was spent on Skool. But since Growth Boost has started I'm noticing there's been a shift that makes me sad. Some new Skool features (like Reviews) are only for paid communities. Communities that I had been active in and actively supporting since Day 1 that had been free (or free for me), now only have paid-options. The first community to do this happened even before Growth Boost actually, but Growth Boost has accelerated it. And the first of the founders who kicked me out have now started DM-ing me asking me to join their paid communities. I assume the others will follow at some point. It seems more and more of the focus of Skool is on making money, and those who are making money now. >>There is no recognition of the value of free communities, or of free members within communities. There's no patience to let members decide when they are ready to take their next step.<< When I joined Skool were proudly talking about how a lot of their significant growth came after they shut down the hustle bro marketers. Now they seem to be promoting them again. Is it just me? What do you think about the recent changes?
Has Skool Changed?
2 likes • 13d
Hi @Shaz Jones thanks for your post. Didn't you switch from free to paid? Sorry to highlight it, but you changed to paid to show up better in Growth Boost, no? https://www.skool.com/onliners-9041/aaaaand-were-a-paid-community
1 like • 12d
@Sharon Horne-Ellstrom I agree, and me neither. Members should be grandfathered in based on whether they joined for free or paid.
The Blind Spot That's Costing You $9 million!
I just saw a post in Skoolers that pointed out that only 7 of the top 100 earners on the Skool leaderboards are women. I can't see any women at all in the top 30. There's a whole lot of reasons why that's interesting, but one question it sparked for me, is who are you targetting in your community? Because if your community content is only attracting women, you might be missing out on not just 50% of the population, but actually 93% of the people who have money to spend. So who are you attracting to your community? The first photo you see on the highest earner's about page is all male - more than a dozen men in a group shot. That tells men straight away that this is your home. And he makes $886,000 MRR. The first woman on the leaderboard is only making $96,000 MRR - still a phenomenal achievement. Her first About Page photo is just her with a very pink background. But that gap of almost $800,000 a month is more than $9 million every year. Is our gender blind spot costing us $9 million? Every year? I just checked my About Page using a gender lens and realised I have nearly all women - even in my testimonials. So men, please feel free to tell us from a male perspective what is and isn't talking to you when you visit female-led communities? Your answers might just be the key to helping us unlock way more sales. And women, do you even want to attract more men to your community or are you happy with the status quo?
The Blind Spot That's Costing You $9 million!
2 likes • 26d
Damn! That's one hell of a statistic. Yes, we certainly need more ladies up there!
1 like • 26d
@Shaz Jones Another interesting stat. Why do you think that is?
Speak At Your Peak
Communication is so important to a successful life. And we can all improve, right? That's why I wrote Speak At Your Peak. If you speak live or on video, you'll love the PEAK framework, tips, reflection questions, and action steps to help you Speak At Your PEAK! Kindle version is live now, hit me up if you want the paperback or audio version coming soon. https://www.amazon.com.au/Speak-At-Your-Peak-Confidence-ebook/dp/B0HCGZMTJ5
Speak At Your Peak
1 like • Aug 4
@Shaz Jones From memory, Amazon used to allow you a few promo copies in return for a review. Not sure if they still do that. You'll have to ask Krista.
2 likes • Aug 4
@Shaz Jones OK
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Des Dreckett
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@des-dreckett-6753
Helping creators turn YouTube into paid Skool members. Built The Content Revenue Lab from scratch. No big audience needed.

Active 2d ago
Joined Oct 24, 2025
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