“What’s better… cold email or Meta (Facebook/Instagram) ads?” ❄️ Cold Email Outreach = You Go to the Customer Imagine you walk up to the right person and say: “Hey! I think I can help you. Want to talk?” That’s cold email. You choose exactly who you want to talk to: CEOs, founders, business owners… And you message them directly in their inbox. ✔️ Super targeted ✔️ Low cost ✔️ Works fast ✔️ Great for B2B services 📢 Meta Ads = You Wait for the Customer to Come to You Meta Ads are like putting up a big board and hoping the right people see it. You pay money and Meta shows your ad to thousands of people. Some will click. Some won’t. ✔️ Good for big audiences ✔️ Good for eCom ❌ Can get expensive ❌ Not always targeted enough ❌ You depend on the algorithm 🥇 So which one is better? If you want fast meetings with the exact people you want →Cold Email wins. If you want lots of people seeing your brand, like creating awareness →Meta Ads win.

It's called Cold Outreach: Here's a 3-step breakdown of DIY setup. Step 1: 🕵️ FIND PEOPLE (Get Your List Ready!) To start, you need a list of people you want to talk to. You have three main ways to get it: -->Use Ai (Scraping): You can use special tools that help you find people's contact info online. -->Buy a List (Brokers): You can pay someone who collects these lists. -->Do It Yourself: Join the online groups or communities where your future customers like to hang out and write their names down manually. Step 2: 🎁 WHAT TO SAY (Offer Huge Value Fast!) Strangers don't trust you, so you need to be helpful and kind right away! -->Be a Detective (Personalize): Learn one small thing about the person before you message them. Use their name or mention their company. This makes your message feel like it's from a friend! -->Give the Best Gift (Big, Fast Value): Offer them something AMAZING for free (this is a "lead magnet"). It has to be so good, they would feel silly saying "No." It should be something other people actually charge money for! 🎁 -->Keep Your Words Simple: Write your message like you are talking to a 3rd grader. If the message is hard to read or understand, people will click away very fast! Step 3: 🚀 DO A LOT (Never Stop Following Up!) To get a lot of customers, you have to reach out to a lot of people! -->Use Tools to be Fast: Let computer programs (automation) help you send messages fast so you can talk to many people at once. -->Never Give Up (Follow-up): If someone doesn't answer, try again later! Use different ways to reach them (phone, email, text). This shows you are serious. Wait about 3-6 months and try the whole list again their needs might have changed!

Everyone talks about “cold email” as if it’s just another marketing channel. But the truth is, cold email is a system, not a tactic. 1️⃣ Because businesses need predictable meetings, not guess work. Referrals are inconsistent. Ads are expensive. Cold email gives you a controllable, repeatable pipeline. 2️⃣ Because founders don’t have time to wait. You can’t sit around building a personal brand for 6 months before revenue comes in. Cold email brings buyers to your calendar this week. 3️⃣ Because real conversations beat vanity metrics Likes don’t pay bills. DMs don’t scale. Cold email lets you reach decision-makers directly — CEOs, CMOs, founders, ops heads. 4️⃣ Because it works even when nobody knows you. No following? No brand? No problem. Cold email lets you enter a market instantly. 5️⃣ Because high-value B2B offers need more than “content” If your service sells for $2,000+, $5,000+ One booked meeting can change your entire quarter. 🎯 The Truth: This system exists to give you control of your growth. Just a predictable process: Target → Message → Deliver → Book → Close. That’s it.

Also Companies: - Using Primary domain to send emails - Sending 200 emails from each inbox - Tracking open rates - No strategic approach - No spintax - 100% sales pitch, no value-add Navigating inboxes is an art. If you're not breaking the pattern, google will catch you.

Here is how to make sure your case studies stand out: - Relevant to your Target audience🎯 - Real, quantifiable results 📈 - They have a timeframe attached ⏰ So, If I am reaching out to B2B SaaS companies, I would add something like this in my emails: "Recently we booked 60 qualified meetings for VAN, A B2B SaaS, in less than 60 days adding 20k MRR 💰." This clearly communicates the dream outcome achieved for a particular target in a defined time frame. Are you using relevant case studies to boost your replies❓