Just a quick one, friends... This morning I found this on my desktop. The Ultimate Case Study Word Bank I built it last year while running PROOF SELLS. And in a nutshell, it's a list of emotional language clients use when describing results. I'm sharing it here in case it’s useful for your case studies, testimonials, proposals, stories, any of that good stuff. Hope it's helpful! And if you use it for something, I’d love to know. Tam