@Michele Mitchell Love this! You’re centered on a specific painful event…missed emergency calls….rather than “AI automation” in general. I feel like that might make it easier to sell. Another option could be turning the two offers into one sequence: Missed Call Revenue Audit → personalized result → AI voice demo → booked sales call. That gives you a nice funnel. Something like this: How much revenue are missed calls costing your restoration company? Get a free 5-minute Missed Call Revenue Audit. We’ll estimate the jobs and revenue you could be losing when calls go unanswered and show you how an AI receptionist can answer, qualify, and book those calls 24/7. Another thought…Instead of defining success as only: Complete AI Voice Agent Demo…how about : Demo working + first 25 qualified restoration prospects identified + first 10 outreach messages sent. That would help you to get it out to your target market sooner. Your first conversations will tell you what the agent actually needs much faster than building without a “case study”. I don’t think you need everything finished to learn whether restoration owners will buy it. But I’d love to hear from our mentor @Poinsetta Tillman . I’m thinking as soon as the demo works well, I would start conversations while completing the items on the backend. I’m interested in that calculator that you mentioned. Is it a real tool prospects use, or a number you calculate for them? Do we already have access to that in one of the templates from Adura? If it’s not built yet, that’s a second thing competing with the demo for your time. How will you actually reach these NY/NJ/CT restoration companies once outreach starts (cold call, email, LinkedIn, local networking, referrals from adjusters?). “Finish the foundation so I can start outreach” is good, but the outreach channel itself might need its own build-log process noted. Last question have you applied for A2P yet? It took me some time to get approval so if you haven’t, I would recommend that you do that sooner rather than later.