Without preorders, marketing before launch is harder because people can’t buy yet. With preorders, you can: - Run ads early - Share the link in newsletters - Post on social media - Recruit ARC (advance reader copy) readers Instead of saying “Coming soon,” you can say “Preorder now.” Preorders create: - Scarcity psychology (“Get it first”) - Reader commitment - Buzz before release This is especially powerful if you’re building a series. Seeing preorder numbers gives you: - A gauge of reader interest - Insight into ad performance - Confidence heading into launch It reduces the “launch day anxiety” a bit. ⚠️ When Preorders Might NOT Be Necessary - You’re publishing your very first book with no audience - You don’t plan to market before release - You want to upload and launch quickly - You’re doing rapid release (publishing books close together) If you have zero audience and no marketing plan, a preorder won’t magically create sales! So, are you doing preorders or not?

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If you are in the beginning stages of cover design, lets talk about it! With picture books, covers are done by the artist who illustrated the internal pictures...simple! For any other book you need to find an artist and design style you like. Let's talk about some of the things you should consider when it comes to your book's cover design. What are some styles that work best for specific genres? What should first time authors consider when designing their covers? Real people, drawn people, AI people - what's best? Let me know your thoughts/answers below!

where do authors get their ideas? perhaps the answer will surprise you

Do you ever reach a point where you’ve done the writing, the revising, the editing… and still feel unsure if the book is actually ready? Not technically, but emotionally. Like you’ve stared at it so long you can’t tell what’s missing anymore. I’d love to hear how you handle that stage, what helps you move forward when you’re too close to your own work?