Welcome! Your book sounds like a great fit for TikTok honestly, that audience is hungry for practical business content. On your three questions, here's what I've seen work: For the book vs. ideas debate, I'd actually do both. Some videos can be purely about the book, the story behind it, who it's for, what problem it solves. Others can be teaching-led, where you share a concept or framework from the book and then use the book as your CTA at the end. The second type tends to build trust faster, but the first keeps the book visible. For growing from zero, consistency on a clear niche angle matters more than volume early on, your audience is well defined, which is already an advantage. A couple of questions to help dig deeper: what's the core idea or framework your book is built around? And are you comfortable on camera, or still figuring out your format?

Hi Hans! There are many different reasons why you might not have seen results yet. I’ve also had long stretches where none of my videos really stood out, but by staying consistent and posting 2-3 pieces of content every single day, the results eventually show up. The truth is, though, it also depends on what you’re posting—whether you’re correctly using hooks in all three components I explain in the videos, if you’re maintaining a good pace throughout the video, and if your books are designed to be used as hooks themselves. To give you an idea: if you want to use part of your book as a hook by showing a chapter title, for example, your book needs to be formatted in a way that immediately grabs attention. There are so many factors to consider that it’s hard to give you a definitive answer, but what I’ve always done is focus on improving my skills with hooks and showcasing my books day by day. You don’t have to spend hours on it; just a few minutes for each piece of content is plenty.

Hey Ed, I definitely prefer the personal account for the possibility of using all the music. The fact that you need to reach 1000 followers is not a problem, for the first period you can point directly to Amazon writing “you can find the book on Amazon as ……..”

So, as far as I’m concerned, the most important thing to focus on is sales. Use simple TikTok content to sell as much as possible. Also, I think the best way to get reviews is by offering a lead magnet inside the book and asking for them directly via email. That’s how I’ve always done it, I offer a free resource in the book, and then a few days later, I send an email politely asking them to review the book if they’re finding it useful

@Ed Woods 🙏🏻🙏🏻🙏🏻