@Daniel Stanszus good question. While each specific offer has one specific avatar, I currently have three different avatars fully built out for Redwood United overall...though there are actually five I have identified. This makes the overall community a little more complex, but I do have it specified for each offer/funnel. Specifically, as I go through this challenge though, I'm focused in on my high-ticket offer...and the avatar for that is "Robert" - husband with two kids, net worth of $50MM+, has known he has been destined for greatness since he was a kid, has reached and exceeded almost all goals, but knows his potential is greater still...yet he is unclear how to tap into his full potential. Can't wait to learn from @Josh Forti on specifically launching this high-ticket program!