@Melissa Harvey happy to help.

@Mónica Orozco happy to help. cheers!

In the next year or two, AI-generated content will be indistinguishable from what “real people” create. Influencers who want to survive that shift should be developing their own digital avatars right now. I wouldn't be posting videos using those avatars unless it's on a separate account but at least get familiar with the technology. Bonus points to experiment with an avatar you create! People will still crave authenticity and connection, but that doesn’t mean you need to be on camera. It means your story, tone, and message have to feel human — they need to resonate emotionally, not just algorithmically. The medium is changing; the psychology isn’t.

I see a lot of questions so here's some hopefully helpful information about how to start using AI for various business applications. AI Automation Overview 1. Auto Email Responses - Use Zapier + GPT API to auto-draft email replies. - Works best when: - Setup: Ask GPT how to configure Zapier with GPT API for automatic drafting. - Personally I still prefer to write email outlines / notes, then have GPT rewrite it so the context is all correct. But my biz emails are long and complex. 2. AI Content Creation - Hire an expert AI creative - many tools are available to speed up the production process but they are dispersed and still require lots of noodling and good taste to build well performing ads, videos, social posts etc. If you can't afford that find good designs that you like drop them into Nano-Banana and tell it to copy the design but change the text and images to your text and images. Quick and dirty solution for statics. And if you need it animated drop that image export into Veo 3.1 and tell it to animate it. You'll get a decent 8 second animation. Not something I would use but maybe passable for smaller businesses without budgets. 3. Research - Most LLMs now support deep research capabilities across web and knowledge bases. Click the deep research button and write a nice paragraph detailing what you need. - Great for summarizing, comparing, and synthesizing information at scale. 4. Admin Tasks (use GPT Agent - press the agent button inside GPT) - GPT agent excels at: - Managing and updating large Excel or Google Sheets. - Editing or generating documents in bulk. - Conducting repetitive operations (naming, formatting, checking). - Market research and list compilation. - Writing batches of messages or outreach emails. 5. Meeting Notes - Many tools now join calls automatically and take notes: - Examples: Fathom, Fireflies, Rewatch, or Notta. 6. Custom Agents (OpenAI) - OpenAI now offers drag-and-drop agent builders. - These can connect to popular web-based business tools to automate repetitive workflows. - Best practice:

AI Automation Overview 1. Auto Email Responses - Use Zapier + GPT API to auto-draft email replies. - Works best when: - Setup: Ask GPT how to configure Zapier with GPT API for automatic drafting. - Personally I still prefer to write email outlines / notes, then have GPT rewrite it so the context is all correct. But my biz emails are long and complex. 2. AI Content Creation - Hire an expert AI creative - many tools are available to speed up the production process but they are dispersed and still require lots of noodling and good taste to build well performing ads, videos, social posts etc. If you can't afford that find good designs that you like drop them into Nano-Banana and tell it to copy the design but change the text and images to your text and images. Quick and dirty solution for statics. And if you need it animated drop that image export into Veo 3.1 and tell it to animate it. You'll get a decent 8 second animation. Not something I would use but maybe passable for smaller businesses without budgets. 3. Research - Most LLMs now support deep research capabilities across web and knowledge bases. Click the deep research button and write a nice paragraph detailing what you need. - Great for summarizing, comparing, and synthesizing information at scale. 4. Admin Tasks (use GPT Agent - press the agent button inside GPT) - GPT agent excels at: - Managing and updating large Excel or Google Sheets. - Editing or generating documents in bulk. - Conducting repetitive operations (naming, formatting, checking). - Market research and list compilation. - Writing batches of messages or outreach emails. 5. Meeting Notes - Many tools now join calls automatically and take notes: - Examples: Fathom, Fireflies, Rewatch, or Notta. 6. Custom Agents (OpenAI) - OpenAI now offers drag-and-drop agent builders. - These can connect to popular web-based business tools to automate repetitive workflows. - Best practice: 1. Identify one recurring task (e.g., updating a CRM or drafting invoices). 2. Build one agent for that task only. 3. Test and refine. 4. Create separate agents for other tasks — don’t combine too multiple functions in one agent yet (too error-prone).