I've been talking about my new app which was released just 2 motnhs ago. We opened a new IG & FB accounts to promote the app and we finally cracked the content format. The app is going viral for hte last few days. On Facebook we already hi 28k followers and our installs, trials & subscriptions are sky-rocketing. I'll be sharing more about the progress of this new project. Hope you guys are having an amazing day

Quick story, then the mechanics, then a question for you. Friday night I'd decided not to post a reel on our brand new account (@absorbed.app the app Maria and I are building). Timing felt wrong for me. Maria said post it anyway. It's at 3M views. 2M of those came in the last 24 hours. 735k accounts reached, 95k likes, 49k saves, 25k shares, hundreds of new followers a day. The account is a few posts old and had basically no following. Screenshots attached. The real story: I didn't make the reel. I built an internal AI tool that produces our content. The exact workflow: 1. Trend spotting (human). Maria lives in our niche and catches formats while they're still climbing. This reel rode a trend she flagged. 2.The hook (human). Maria films a few seconds of herself on camera. That's the scroll-stopper, the part AI can't do, and the part everyone underinvests in. 3.Production (machine). We brief the tool on what to make. It does the work and hands back the finished piece. About 30 minutes total. 4.Assembly (me). I drop in our b-roll, put it together, post. Being straight with you: a 3M reel on a new account is the outlier, not the expectation. But the system that produced it runs every day at near zero cost. Three takeaways I'd bet on: 1. Follower count doesn't gate reach anymore. If you've been "building an audience first," stop waiting. Post from zero. 2.Reels resurrect. This one hit 1M fast, died for days, then added 2M in a night. 3.Your scarce resource is taste, not production hours. Spend your time picking trends and filming hooks. Also important to note: 3M views doesn't mean 3M app downloads. We're building a long-term brand here. This was an outreach video that didn't talk about the app, but these new followers will see our nurturing content and mostly convent then.

Hey guys, I'm looking to hire a dev to help me with the work on my new project. Right now it's not a lot of work, just integrating RevenueCat and submitting the final build to Apple. Afterwards I'll need helping with maintenance and building new features as I'll focus on the marketing side of the business. If you'd like to join me on this new adventure, please send me a DM or email (hello@dariusmora.com)

Hey guys, this week I'm helping to host and facilitate a men's retreat here in Portugal. It starts today so I won't be able to do to the call but I recorded a brief video with my portfolio update and the trending keywords for this week from AppTweak. Wishing you an incredible weekend and I'll see you guys next week. Darius