I was selling marketing services for a client of mine. Here’s why it did not work: HVAC contractors constantly have more work so the first obvious thing is that they don’t need help with getting more service calls. This niche is like one of those cash cow businesses where people NEED HVAC services all year round. So marketing is not a bottleneck. I think, if someone sells staffing rather than marketing services to HVAC they’d get a lot more traction. Second, a lot of these companies have gatekeepers or a different service line, so you’re not able to connect to a decision maker. The pitch rate is extremely low. Third, when the owner picks up (once in a blue moon) they hang up in the first 10 seconds, as soon as they understand we’re selling marketing services. Also, they are busy doing field work, they don’t have time to talk to someone who is selling them more work/marketing services when they’re already super busy. Now, I’m not saying it is impossible to book calls in this niche. If I would’ve made 1000 calls, I would’ve booked a call. But that’s not an ideal case. If you’re cold calling HVAC contractors, selling marketing services, maybe this is why it is not working.

Dials made: 61 Conversations: 41 Not Interested: 30 Interested but not booked: 1 Booked a call: 1 Keep dialing :)

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Trying to launch a webinar for DFY GHL Builds ! Can I get some likes in here to get enough posts to unlock for the format? Anyone up for sharing their slides format here ?