Can't really expect to consistently get people into your funnel without running ads, doing some form of outreach, or just being really good at organic. To start, I suggest you look into using LinkedIn. LinkedIn - Have a professional profile (clear picture, banner, statement, about, and featured section) - Bio link directing towards lead magnet on website (optimize for mobile and make sure copy is decent) followed by email sequence (do not push for sale, learn email sequence frameworks) - Send connection requests M-F - Post 2-3 pieces of long form content (also post these on YT) + 3-4 pieces of short form/writing posts on LinkedIn (learn LinkedIn frameworks for making quality posts) - Connect with ICP, send message/voice note to everyone you connect saying something along the lines of "Hey Name, glad to be part of your network and look forward to staying connected! All the best, Your Name" in your tone and voice. - Make insightful comments on the posts of people you are connected with. - If someone likes, follows, comments on your post, send message saying thanks for liking/commenting/follows, what they found valuable about it for posts and comments, what about my profile resonated and led to giving me a follow for follows, what they would like to see more of (phrase in a better way and don't ask more than one question per message), also send one of your YT videos covering one of the topics they would like to see more of - There's more but this is enough to get started

Agreed, ownership is everything given how many people get suspended and even banned on social media. Two must haves, in my opinion, your own website and most importantly an email list.