AUCTION CLOSES FRIDAY APRIL 3rd AT 3PM CENTRAL We picked this time so our friends "down under" get a real shot. The rest of you get one more night to sleep on it. I'd suggest dreaming about what this day could do for your business. But you won't have to dream much longer. ๐AUCTION LIVE NOW: I WILL find the household name hidden in your offer People do NOT buy products. People BUY better versions of themselves. Let's uncover what YOUR people are REALLY BUYING... (+ potentially add a zero and find the FUN in your business) --- The Only Goal That Matters: Add a zero and find the fun in your business. ๐คฏ ๐I WILL find the household name hidden in your offer. Show you THE ARCADE inside it where money drops in all day long (especially when you're nowhere to be found). Turn your customers into brand evangelists who sell for you.๐ --- Here's the gap most entrepreneurs can't see: They wear BOSS GOGGLES. They see features. Processes. Deliverables. The thing they built. Customers see things in a different, more selfish way. Identity. Status. Who they become when they buy. When I put on my customer goggles... GoPro went from a county fair booth to a $3.5B IPO. Chris went from $6M to over $100M. Now he feels embarrassed he doesn't even go to work anymore. There's a big difference between running a business that's turned into a job and owning an arcade that runs itself. A JOB: - They fix the machines - They go to dinner with a knot in their stomach - Sunday night they already dread Monday AN ARCADE: - The machines run themselves - They go to dinner and don't think about work - They feel embarrassed they don't even go to work anymore I've done this 300+ times with 300+ different companies. I can see what they walk right past. Now I want to do it for YOUR business and find the arcade. How? ๐Full day at the ranch (you, me, steaks, whiskey, maybe we feed the antelope) ๐Make your prospects beg to buy. While we watch antelope on the ranch, I will slide on my customer goggles. I will point out the emotional hot buttons that trigger buying frenzies. Hint: People don't buy products. They buy better versions of themselves.