Really depends on what you’re selling and who to. There are so many “lead gen” opportunities but only a few will work for you e.g: PPC - if you have the budget and if there is an audience. Networking - if your prospects network. Lead magnets on websites - depends on audience and amount of traffic. SEO - long term I would just exhaust outbound as much as possible and then go for PPC e.g AdWords if you have the budget and there is an audience.

@Connie Higgins have you reviewed opportunities with existing clients? There’s typically a lot of money to be made with existing whether it’s price increase, upsell, cross sell or referral strategy and these are all low cost to implement. As with any lead gen activity, you’ve really got to go all in which means spending whether it’s on adverts, clicks or a new sales employee. Networking can be really good / low cost if done well for the right types of clients which I would of though fits your prospect profile.

@Joe Gandy talk to me 😂😂

@Connie Higgins Yeah think I'll stick to Excel. I only use CRM for leads post-sales meeting and onwards other wise it gets messy / waste of time with prospecting pre-sales meeting

@Connie Higgins since trying Kaspr since last week I’ve been impressed, Lusha is so-so very few leads on their for who I’m targeting compared to other sectors

Mobile seems to work fine, like @Munro Barclay-Miller says I’m more likely to answer a mobile 100%!

For every 50 dials, I’m getting through to about 4-5 prospects, I’m primarily calling office numbers not mobiles unfortunately… good to hear the struggle is real for everyone! 😬