Stop selling cheap speed.
A 20-page report can be generated in minutes… and still justify a $20,000 invoice. Why? Because clients don’t pay for time to produce a PDF. They pay for the impact of the decisions that come from it. With AI, it’s the same. Today you can build in days (or hours): 👉 Internal assistants that unblock teams 👉 Automations that remove repetitive work 👉 Copilots for sales, support, finance, legal 👉 Customer flows that improve experience and conversion And yet the mental trap appears: “I built it quickly with AI, so I should charge less.” Wrong reference point. The right questions are: ❓ How much annual saving or extra revenue does this create? ❓ How does it improve the customer experience? ❓What risk does it reduce? ❓How much does it differentiate the business? We’re coming from a world obsessed with billing by the hour. AI breaks that logic. One person with good AI workflows can do the work of several. If you keep thinking “because it was fast, it’s worth less”, you’re: ☝️ Devaluing your work ☝️ Training clients to ignore outcomes ☝️ Turning AI into a “cheap toy” instead of a business engine Stop selling cheap speed. Start selling expensive, well-justified results