So far, we have run minimal ads, but we have booked roughly $5000 on 3 jobs specifically from the ads that we have run... this is amazing! We are struggling though, we run ads for at least 4 days, on each try which is about 4 different occasions/different ads. We are working on another one right now, and we are going to increase our budget as well. I think the most we have put on an ad is 40 a day !

Do you change the way the ad is setup or do you change the ad? How do you evaluate what to do?