Here are some numbers you need to know that affect your income: 1. How much do you want to make per year speaking? 2. What's your speaker fee? 3. What's your core offer? 4. What's your opt-in rate (how many people download your free item from a given audience)? 5. What's your booking rate (how many people who got your free item, book a call with you)? 6. What's your closing rate (how many people who got your opt-in, bought)? 7. What's your ALV (Average Lifetime Value) per customer? 8. What's your ACV (Average Cart Value - the amount they spend when they buy) per customer? Once you know these numbers, you'll be able to calculate your speaker fees, the number of appearances you need to make per year, and how much time you can spend toes up on the beach.

@Aleksandra Ceho Meet Aleksandra Ceho... Aleks and I have been working together a little under a year, while I have been booking her on Podcasts (41 and counting). I'm listening to her Keynote right now and I'm having so much fun learning about archetypes and how to overcome conflict. Aleks is going to be doing more events this year - hopefully she's going to host some state-side (or I can go to Canada!)

Thank you for your contributions to the community. I love seeing your contributions! @Jon Andrus @Bart Merrell @Renee Mohr @Adam Parry @Amy Koford

23 days ago, I asked you how many podcasts you want to appear on this year. @Bart Merrell said 80 @Jon Andrus said 6 and @Renee Mohr said she already has 12... So far we have booked for you @Aleksandra Ceho - 14 @Jenny C. Cohen - 11 @Willie Blake - 22 @Bart Merrell - 5 @Chris Shurian - 5 Tiffani Janowitz - 9 Brayden Black - 11 How are you doing with your goals?

🪑 If you could sit on this bench for one hour and talk with anyone from your past… who would it be? They could be living or dead. A parent. A mentor. A friend you lost touch with. Or maybe a version of yourself from years ago. Now here’s the real question 👇 What would you ask them? What would you wish you had said? What truth do you think they would tell you that you’re avoiding right now? Most men don’t drift because they lack information. They drift because there are unfinished conversations living in their chest. This exercise isn’t about nostalgia. It’s about clarity. Sometimes the wisdom we’re chasing forward… is already waiting for us behind us. 👇 Your turn (don’t overthink it): • Who would you sit with? • Why them? • What’s the one question you’d ask? Say it out loud here. You never know who else needs to read it.