I’m building myself an analog summer basket for this summer and honestly… I’m excited about it. So far I have: • a book • a journal • a word search I’m also thinking about adding: • watercolor pencils • a diamond art kit • a cross stitch I want a summer with a little less scrolling and a little more intentional living. What would you put in your analog summer basket? Want to create one with me?

My favorite book to read every morning: The Daily Stoic continues to draw me in every morning. ☀️ Today’s reminder hit me hard: Spend less time thinking about what other people think. Spend more time thinking about what you think. Honestly, so much peace comes from this shift. Less performing. Less explaining. Less comparing. More alignment. More clarity. More living your actual life instead of managing everyone else’s opinions about it. It’s a good day to have a good day!

Excess inventory fees starting at 6 months instead of 12? That is a massive shift for Amazon Sellers with Inventory! The days of blindly ordering huge amounts of inventory and hoping it works out later are fading fast. Honestly, I think this will separate casual sellers from real operators. Because now? You actually have to understand your business and how much stock you can move within what time frame. Your images matter. Your conversion rate matters. Your PPC matters. Your pricing matters. Your sell-through rate matters. Your cash flow matters. Momentum matters. I’ve learned this the hard way over the last year and a half, selling journals and planners through Amazon FBA. Inventory can feel exciting when you order it. But six months later, if it is not moving fast enough, it becomes stress sitting on a shelf. And yet... strangely enough... I feel more hopeful than discouraged. Why? Because this forces us to become sharper. More intentional. More data-driven. More creative. The sellers willing to: • learn advertising • improve listings • test images • study keywords • manage inventory carefully • pivot quickly ...are going to have a huge advantage moving forward. Amazon is no longer rewarding “set it and forget it.” It is rewarding sellers who pay attention. And honestly? That might be a really good thing. Keep going, you've got this!

I’m excited to dive into the AI-Powered Listing Optimization process by Amy Wees at Amazing at Home https://www.amazingathome.com with a VIP client @Charli Fels today. One thing I’m realizing quickly... Amazon listing optimization is changing fast with AI in the mix. This workshop and listing optimization processes are not just about keywords anymore. It’s about understanding buyer psychology, visual storytelling, and how tools like Rufus (renamed Alexa) + ChatGPT + Claude can work together to create listings that actually convert. Today we’ll cover: • How to use Amazon’s Rufus AI to uncover real customer insights, competitor patterns, and category trends • How to pair Rufus with ChatGPT or Claude to optimize listings more strategically • The exact order of questions to ask Rufus so you get useful answers instead of surface-level fluff • How to organize all of those insights into a system you can actually use • Why the visual story should come first: gallery images → A+ content → listing copy • The “two conversation trick” for creating AI-rendered listing images • And finally, how to add SEO without destroying readability or conversions Honestly, this is one of the biggest shifts I’ve seen in Amazon selling since I started learning the platform deeply. The sellers who learn how to guide AI well will have a huge advantage. I’ll share what stands out most as we go through it.

I just redid all my Claude Coworker Lab Skool images using Claude + ChatGPT Image 2.0… and the difference is wild. I'm so excited! They actually look like a real brand of their own now! I’m about to do the same for this community next. Want me to show you exactly how I do it, step by step, over my shoulder?