Hey guys Claude helped me a great deal to accomplish this, he is my new best friend lol!!

Some of you watched me start it. Live, on a call, three days after the news broke. It’s finished. Five chapters, forty pages. It went live yesterday. And I need to tell you what actually happened, because the lesson everybody takes from this is the wrong one. The AI drafted. It restructured. It caught me repeating myself. It let me move at the speed of my thinking instead of the speed of my typing, and that is the real unlock, and always has been. But everything worth reading in that book came from somewhere the model could not reach. My mother in Arima, who cannot go to work some mornings because there is no water to bathe. A 720 megawatt power plant at La Brea, built for a smelter that never came, that we are still paying for. The AI had none of that. I had all of it. So the speed is not the point. The speed is the reward. That book could be written in a weekend because I had been preparing to write it for sixteen years without knowing it. The tool did not create the capability. It removed the friction between the capability and the page. Which means the question is not how to write faster. The question is: what have you been carrying that you have never put down? You have something. A body of knowledge nobody else has assembled. A hard-won thing you know that most people around you don’t. It has been sitting there unwritten because writing it felt like a mountain. It is not a mountain any more. One warning. If I had asked the AI to write forty pages about data centres with nothing behind it, I would have produced fluent, confident, hollow nonsense. It would have read beautifully. The first person who actually knew the subject would have taken it apart in a paragraph. The tool amplifies. It does not originate. So the work is still the work. Then move fast, because moments close. If those contracts get signed while I’m polishing chapter three, I’ve written a post-mortem instead of an intervention. The book is free. Download Show Us The Terms →

This is the one. Session 3 of the AI Literacy Certification, and it is the session people remember. Everyone starts with nothing. 90 mins later, everyone has a book. A Title. A full 7 chapter outline. A researched blueprint. A complete first chapter written in your own voice and story... not AI slop. And a professional cover you can hold up and show somebody. Done in the session. Not homework. Not someday. Done this session before? Come anyway. Bring the book you started and build the next one, or just sit in and watch it land for somebody new. This session is open to Premium Members Only. If you aren't on premium membership yet, go to the "Calendar Tab" and click tomorrow's event and upgrade there. Tomorrow. Sunday. 3:00 PM. Rather than fear AI, master it.

Hi everyone, I saw this line from Alex Hormozi and it stopped me, because it names exactly what we have been working on: more businesses die from being unknown than from being bad. Sit with that for a second. Being bad is loud. Customers complain, they leave reviews, you get feedback and you can fix it. Being unknown is silent. No complaint, because no customer ever came. Just a slow week you end up blaming on the season. The people you are losing never got close enough to know they were yours. This is the whole reason we spent this week on entity clarity. In 2026 a big part of being unknown is being unclear. When your name, what you do, and where you are read differently across your Google profile, your Facebook, and your Instagram, AI gets unsure and leaves you out of the answer. Not because you are worse. Because you are blurry. Here is the encouraging part, and why I want you to keep going. Unknown is a kinder problem than bad. You do not have to rebuild your business. You already have the skill. What is missing is visibility, and that is exactly what you can build on purpose, starting with the work we did this week: making your identity clear and consistent everywhere it can be read. If you have not filled in your NAP tracker yet, that is your next step. Same name, same address, same phone, everywhere. Drop a comment when it is done, or share your one identity line and we will sharpen it together.