Most of you have the really impressive experience, but your packaging is holding you back from the roles you actually want. I’ve put together this Miro board to show you exactly how to structure your professional presence. If you want to stand out, stop making these three mistakes: 1. Your Portfolio is a Maze (or non-existent) 🧩 If a hiring manager has to hunt for your work, they’ve already moved on. - The Fix: Your portfolio needs to be extremely simple to navigate. I always recommend Lovable. - Organise by Skills first. As you can see on my portfolio example, a user should be able to click a specific skill and immediately see the projects and results tied to that skill. 2. Your LinkedIn is "Tell," not "Show" 🎥 Most of your profiles are just walls of text. We want to see a story emerge from your LinkedIn. - Spend at least 20 minutes auditing your profile and it will be 10X better. - Put your portfolio on the featured part of your LinkedIn. - Add images, videos, and projects. Visual storytelling proves your impact. 3. Your CV is an Autobiography 📄 Keep it tight. Even if you feel your experience is "too much" for one page—aim for one page anyway. * The Filter: Ask yourself: "What does the hiring manager actually need to see?" * Hard Metrics: Stop talking around your results. I don’t want to hear that you "helped grow the brand." I want to see: * What was the percentage growth? * How many leads did you generate? * How many sales were closed because of it? The Bottom Line: Hiring managers are busy. Make it impossible for them to miss your value by being clear, visual, and data-driven. Check out the layout in the Miro board and let's get those profiles updated! 🚀 P.s. Tomorrow I will talk about how to fix the issue of feeling like you don't have enough experience for a portfolio.

I always recommend everyone changes their CV and cover letter for each job they apply for. However, this can be quite time-consuming and thus most people ignore it. We want the hiring manager to look at your application and think "this person seems fully qualified for this role" and that's exactly what this does as our CV and cover letter are literally built for the role. I built this small tool to help automate this. Let me know what you think. https://claude.ai/public/artifacts/d78105d6-8bf1-46e1-8177-654236ac0c8b

If you're here, you're already doing something most applicants won't. Most marketing graduates and job hunters send hundreds of CVs, hear nothing back, and quietly start wondering if they made a mistake choosing this degree/career. I know that feeling personally, because I lived it. I was a marketing graduate who couldn't get a callback. I applied everywhere, tweaked my CV constantly, and nearly gave up entirely. Nobody taught me what hiring managers were actually looking for from my application. Then I figured it out. I took my own route — freelancing, building, eventually running my own agency. Along the way I learned what it takes to succeed as a marketing hire, and what it takes to find one. Because when I was on the other side of the table interviewing graduates, the same problem kept showing up. The degree was there. The practical skills weren't. That gap (between businesses and job hunters) is why this community exists. The Zero to Hired Marketing Bootcamp is built for both sides of that problem — the graduate who is frustrated and stuck, and to help businesses connect with ambitious, trained marketers. In 60 days you are going to build real skills, a real portfolio, and become the candidate hiring managers actually want. Not the one with the best CV template. Here's what to do right now 👇 Step 1 — Introduce yourself Drop a comment below and tell us: - Your name and where you're from - What stage you're at right now (applying with no responses / just graduated / still in college / career changing) - The one thing you most want to fix in the next 60 days This is not optional. The community is the most underrated part of what you've just joined. The person commenting below you might be your future colleague, a hire who can give you tips on how to get hired, or the person who refers you for your first role. Step 2 — Head to the Classroom Start at the beginning and move in order. Everything is sequenced deliberately — the skills build on each other and the portfolio pieces connect.