If you have TIKTOK brain, please don't read because it's long. So my dear Friend, Let me tell you about a community I looked at last week. This guy has a Beautiful page Professional video. Testimonials everywhere. But the crazy thing is that the copy promised: "Transform your business in 90 days" "Direct access to proven strategies" "Join successful entrepreneurs making $50k/month" I'm reading this thinking, "Damn, this sounds good." Then I scroll down. Price: $97/month. And my brain immediately went: "Wait... what's wrong with it?" Not because $97 is cheap. Because the promise was massive and the price was small. And when those two things don't match, your brain starts looking for the catch. Here's what most people get wrong about pricing and copy. They think: "If I promise huge value and charge a low price, people will think it's a steal." Noooooooooooooooooooooooooooooooooooo. They'll think it's a scam. Or worse, they'll think YOU don't believe in what you're selling. Because here's how human psychology actually works: Price sets an anchor. The moment someone sees $99/month, their brain creates a box. That box says: "This is what $99/month gets me." And that box is based on every other $99/month thing they've ever bought. Netflix. Gym membership. Spotify Premium. Now you're trying to tell them that for the same price as a gym outfit, you're going to personally transform their entire business. Their brain rejects it. (this happens subconsciously) Not because they don't want transformation. Because the math doesn't make sense. Let me show you what I mean. Let’s say, There are Two communities. Same niche. Both targeting course creators. Community A: Headline: "I'll help you launch your first $10k course in 60 days" Price: $99/month Conversion rate: 2.3% Community B: Headline: "Join 400+ course creators who share what's working, troubleshoot what's not, and hold each other accountable every week" Price: $99/month Conversion rate: 7.1%