I was nervous. I knew I had to have the hard conversation, but I didn’t want to at all. Honestly, I even tried to push it off on someone else—which was wrong—but that’s how badly I wanted to avoid it. So what issue had me tied in knots for weeks? Good question. I was a new broker at an office we had just taken over. One agent stood out—she had a ton of potential to rise above her current performance. She was sharp, personable, and well-spoken. But every day she came to work in sweatpants and a sweatshirt. I knew I needed to encourage her to dress for success—not only because of how others perceived her, but also because of how it could impact her own mindset and confidence. The problem? There’s almost nothing more uncomfortable than a man having to talk to a woman about how she dresses. Be real—when your wife asks how she looks in a new dress, there’s only one right answer: “You look incredible, baby!” But when you’re the leader, you don’t get to dodge the uncomfortable. You don’t get to ignore it. If you want to set a standard and build a strong culture, you have to run toward the tough conversations. Finally, I asked her to step into the office. I began with genuine compliments about her talent and potential, then gently leaned into how her attire might be holding her back. When I finished, I braced myself—I was half-expecting a stapler to come flying at my head. Instead, she smiled and said, “Caleb, you’re right. I never really thought about it that way. I’ll start dressing more professionally.” What happened next blew me away. Over the next few weeks, not only did she dress sharper—she walked taller. Her confidence grew, and by the end of the year, she had her best production year ever. It left me wondering: what if I had never had that hard conversation? How much would I have taken away from her by avoiding what could actually help her grow? As Stephen Covey said, “Holding people to the responsible course is not demeaning; it is affirming.” It shows someone you care enough about them—and that you see so much potential in them—that you refuse to let them stay where they are.

In the 1830s, Abraham Lincoln entered into a business partnership with William Berry to open a general store in New Salem, Illinois. Lincoln had high hopes—dreaming of success, financial freedom, and a thriving place in his community. Unfortunately, things didn’t go as planned. His partner Berry struggled with alcoholism, and when he passed away in 1835, Lincoln was left holding $1,100 in debt (over $40,000 in today’s money). Most men would have walked away. But Lincoln made a choice: he was determined to repay every cent. And he did. That genuine act of integrity helped earn him the nickname “Honest Abe,” a reputation that would eventually propel him to the presidency in 1860. Trust is one of the most essential principles for any relationship, business, or endeavor, if not the most essential. As a real estate broker, I’ve had countless moments where clients, overwhelmed by the mountain of details in a big transaction, stop and say: “I trust you. Whatever you think, I’ll do.” Few words weigh more heavily on me than those. And yet, nothing honors me more. When someone says they trust me, I know they’ve looked at my character and decided I have no selfish motive, no hidden agenda, only their best interest at heart. That’s the standard I strive for every day—so that when someone scans Caleb Moore’s “barcode,” it lights up in green letters: TRUST. Abraham Lincoln once said: “Stand with anybody that stands right, and part ways when he goes wrong.” That’s the truth about trust. When we find people who prove untrustworthy, we can’t just quietly back away—we need to run. Because once you’re stamped as untrustworthy, it doesn’t just hurt your career; it destroys your character. And a damaged reputation is something you may never fully recover from. So I’ll leave you with a poem that has constantly reminded me of what it means to carry the weight of trust: Your Name You got it from your father, It was all he had to give, So it’s yours to use and cherish, For as long as you may live.

Just finished up at the real estate convention and wow, what a turnout! One of My Favorite points from today is why do we resist change? Is it from a state of fear? And what are we actually fearful of? I want to know, what holds you back?

Every day and every moment we have the choice to do the right thing. When things do not go as planned, we it clearly is something we could have prevented, do you blame others or lean in and take responsibility of your actions. Then the right response follows

I sat in on your presentation today at our Annual Realtors Association conference. I saw a beautiful lady taking photo’s, recording and smiling, then I realized that she had to be your wife. I asked her on the way out, to confirm. 💯👏❤️ This was one of my favorite quotes today. Growth requires intentional efforts, throwing away old thoughts, habits and excuses. Proper planning and preparation prevents, poor performance was another good one. You did a phenomenal job. You shifted the energy in the room.