Most founders obsess over getting new customers. Very few obsess over what happens the moment those customers arrive. That gap? That's where businesses leak. On the website. In the first email. In the silence after they signed. In the parking lot. In the hold music. This month inside House of Radical we're going deep on one theme: FIRST IMPRESSIONS ARE A BUSINESS STRATEGY, NOT A SOFT SKILL Every moment a prospect encounters your business, it's either working for you or against you and most founders have no idea which one it is. One number worth knowing: 96% of dissatisfied customers say nothing. They just leave. In 2007 I ran a benchmark study for one of Europe's largest staffing firms. What we built from it generated millions, made front pages and got copied industry-wide. We didn't change the product. We designed the moment. This month I'm opening that methodology inside House of Radical. One framework. One weekly focused action. Real results. Come see the framework. 👀

A small change to make operations here run smoother. The categories for your posted events are now for the weeks in each month. For example 4th to 10th of May, 11th to 17th of May and so on. This will help me as I load your events into the weekly calendar and into the Weekly Bulletin. And as we get busier if will help prevent me from missing loading any of your events. So just make sure you pick the correct week. Its a win win 🙌