The recession that destroyed careers built mine. Here's the exact moment everything changed.
2008. Fresh business degree. New to Seattle. Working as a recruiter in downtown. Then the economy collapsed... I was laid off within months. Job boards flooded with desperate candidates. I had zero experience to fall back on. I panicked for exactly one hour. Then something clicked... Instead of throwing my resume into the void with everyone else, I stepped back and looked at the bigger picture. The whole economy was hurting—including the restaurant where I bartended on the weekends. So I did something audacious: I called the owner and pitched her. "Can I come meet with you and share some growth strategies for your business?" She said YES. But it's what happened next that changed everything— Not only did she hire me for marketing and give me the best bartending shifts, she became my mentor. She taught me how to run a business. That confidence led me to start my first company at 26. The psychology behind the pivot. Research by Williams & Allen on global leadership transitions revealed two key behaviors of leaders who thrive through adversity: 1️⃣ They reflect on the broader societal context (not just their personal situation) 2️⃣ They develop creative, positive responses to barriers I didn't know it then, but I was building my "audacious resilience" muscle. Every setback since—business losses, personal challenges, market shifts—I've used this framework to find opportunity in the obstacle. ____ This is a clip of my TED style talk on Audacious Resilience. Speaker to speaker, I'd love to hear your feedback or a personal reflection in the comments. What challenge are you facing right now that could become your biggest breakthrough? #Leadership #Resilience #Marketing #Entrepreneurship #FractionalCMO