They say a picture is worth a thousand words! Hit a milestone today that could be considered 8 years in the making. Definitely the culmination of 18 months of being fully immersed in using AI & automation to slowly (often unsteadily) make progress up a mountain I wasn't even aware I was climbing! At some point I must have realised that summiting wasn't only possible for me, but I was much closer than I thought. The peak came into view about a week or so ago, and I genuinely felt I was ready for the final push last Monday. But the AI and automation powers that be had other plans for me! They let me set off in a direction that was only possible with certain tools and specialised knowledge (that I still needed to obtain and learn!). Undeterred, albeit tired and sleep-deprived, after 48 hours of slip-sliding down that final ascent pathway, today I got the traction I needed. (Thank you, ChatGPT, for stepping in when my trusted guide, Claude, failed me!). The joy and relief are palpable! (I need to enjoy the moment before my perfectionism takes over!) Scalable data-backed, competitor-researched, on-brand, AEO-ready, long-form content creation is now a reality for us and our clients. We can literally follow a series of one-click steps and produce content at a mass scale. The type where you recognize your own brand-voice, and the bottleneck will only be human-in-the-loop approval checkpoints! Thank you fellow Kiwi @Liam Ottley for all your continued ideas and inspirations. Likewise all the other amazing community members who continue to show up here, blow minds and encourage us to all push on and reach higher and higher levels.

I'm sure I'm not alone, but sometimes too much choice is overwhelming. I think some people call it decision-fatigue. I know I can waste time, money and energy thinking about which option to choose first if that choice pot is too big. In the attached video, I show you how I've eliminated decision-fatigue from a couple of repurposing workflows using a simple 'randomization' formula built into our workflows. With the second one, it really felt like a 'one-click' win where multiple clicks, were reduced to just one! Previously, we literally clicked XX amount of times to load up pre-agreed prompt inputs. Plus, because there was no limit to the pre-agreed prompts, our click load grew infinitely bigger. (Which also meant the client's output choices also grew bigger with the downside this could lead to more 'approval' overwhelm). With the adoption of a 'randomized' approach to choosing from a pre-agreed pot, we've now eliminated decision-fatigue at both ends! If you're wondering how you could benefit from this type of automation, here are some potential use cases where the 'shuffle' formula could be your secret weapon! Content Creation & Marketing Social Media: - Cycle through different hashtag sets for the same content type - Randomly pick posting times within optimal windows - Select from various intro phrases ("Here's a quick tip," "Something I learned," "Pro insight:") Video/Podcast Production: - Choose random intro music from a approved playlist - Select from different thumbnail styles or templates - Pick varied outro CTAs or episode endings Email Marketing: - Randomly between subject line templates to avoid repetitive patterns - Rotate selected P.S. messages - Choose from different CTA button texts ("Get Started," "Learn More," "Try Free") Business Operations Client Communication: - Rotate through different email templates for similar situations - Randomly assign team members to incoming leads (load balancing) - Choose from various meeting invitation templates

If you're not aware, in the SEO world, 'content cannibalisation' is a form of website 'cancer' that can seriously affect your website's ability to perform well in search results (traditional or AI). Content cannibalisation happens when the search engines rank more than one URL for any given keyword search term. This means pages that you want to perform well (for said term) don't perform as expected/hoped because the search engines (traditional or AI) serve up other pages on your site. In some cases this might not be a problem. But in others it could be seriously impacting your intended goals (and all your hard work/investment) for important pages on your website. From an SEO's perspective, content cannibalisation hasn't been that easy to detect. For a long time it's been a painstakingly manual process to discover so would often get forgotten about or ignored. So I'm very excited that we finally created an automation that can discover it on demand and update an Airtable that means we can easily filter, group and sort what we've discovered! While the scenario appears straightforward enough, it was way more complex than it looks. (Yet another example of "the 'devil is in the detail"!). It is also quite an 'expensive' scenario in terms of operations/credits as it wants to look through 100s of GSC keywords. Then it needs to repeat certain modules that cycle through all those keywords for it to work properly. (We are exploring how we can reduce the cost with up front filters but that's my perfectionism streak kicking in!). The important thing is it's not a scenario you need to run often. So compared to the manual cost of doing it, in our opinion it's a scenario with a high ROI. And a big win in terms of helping us filter datasets with 1000s of keywords into a manageable number of genuine content creation priorities.

Has anyone got some best practice tips for when you want to merge two independent Airtable bases together? I have two working 'prototype' bases and the time has now come to join them together. I'm very proficient with using Airtable but would welcome some ideas on the best way to do this.

Forgive the sound quality. This was a spontaneous capture of a content preparation and planning win happen live! (less than a 90 seconds watch 🤗).