Looking to make high-ticket income on Skool? If so, you really need to have an offer that sits inside, or can connect to, one of these four areas: 1) Wealth - helping people make money 2) Health, aka beauty. Which usually equates to helping people physically 'shape up'. (Does mental health count here? Sadly, not so much. This is because mental health is more abstract and less measurable - and people are often in denial about the extent of their issues. Still, with the right offer it can of course be done!) 3) Relationships - helping people find love, marriage, polyamorous communes where everyone dresses as a goose, etc :) 4) Chronic pain - ridding people of constant physical misery So why these four? Are they just random choices made by some patriarchal monster who wants to control us? No. These are simply things that people want and are willing to pay big money for. Sceptical? Search within yourself for a few seconds and you'll recognize the truth of this. Does your offer exist within one of these spheres? If you have a high ticket offer or aspire to have one, then you should be thinking along the above lines, in order to maximize your success. Any Qs on this, ask away below!

All too many About Pages start their text or VSL with WELCOME TO [NAME OF GROUP]! I'd advise against you doing this. Why? Three reasons: 1) The visitor hasn't joined yet and so you risk coming across as a tad presumptuous. Save the welcome for when they join. :D 2) You don't need to repeat the name of the group. If you're on desktop, the group name is literally shown in three different places. 3) Particularly if a visitor is coming to your Page cold, they may be only partly or mildly interested. They may be halfway through making dinner. They may have children making demands of them. They may have TikTok notifications vying for their attention. Simply put, they may bounce at any given second. Every single written (or spoken, in a VSL) word you waste with a welcome is one you could be using to hook them in with an offer, a pain point or some fiendish combo of the two. Don't waste a single syllable. Go straight for the throat. Or rather, the most important part of their body, the brain. Does your current About Page text and/or VSL waste time with its opener, instead of grabbing your visitor's attention and telling them why they should join? 👉 Let me know below if this post has inspired you to bin the preliminary platitudes. :) P.S. It may feel important to you to cultivate a warm atmosphere from the off and that's fine. Just do it fast. The text I wrote for Forex For Women VIP, for instance, starts with "Hi friend!" P.P.S. A reminder: check out the new pinned post for how you can get a free steer from me on the #1 thing to work on to boost conversions!

Thank you to eagle-eyed @Marcin Hakemer-Fernandez for the news that the Rules for our groups have rematerialized as a fairly subtle link at the bottom of our About Pages. 📢 Do you have Rules in your group? 📢 If so, which one do members break most often? UPDATE: SEE MY COMMENT BELOW

Big congratulations to: 1) @Faith Adebayo 2) @Kat Oakley 3) @Lisa Vanderveen ! By being the most active and engaged members of Skool Conversion Lab during January, you've each won a free hour of 1:1 conversion coaching with me. Nice work! I'll be in touch soon to find out when you'd like to schedule our sessions. 👊 I'm still figuring out whether to repeat the Games for February or do something different. Watch this space!

... a Skool founder who listens to ideas 🤔🤘😆