Ugh I hate hearing this. I just switched to Klaviyo too and it's a steeper learning curve than I was expecting. I haven;t succeeded in sending out an email yet -though I've pivoted to something easier the minute it got frustrating,

Seriously. BEAT. HIS. ASS.

@Hansheng Lee Hahahahah

HI, my ecommerce ride or die! here are my thoughts: there 's a lot of bandwidth here spent on doing "equal time": meaning, here's some cool qualities you want, but also here's a lot of words about a whole bunch of shit you don't want. I think you can scrap a lot of the "here's what sucks" and land on copy that is across the board more positive and aspirational. "Designed so you can stop carrying a bag everywhere". Sounds pretty sucky. Instead, maybe "designed to free you up to mix and meet in any weather". "more than a coat, it's a second skin". This isn't landing for me. in this photo, it still looks pretty much like a coat. Can you say more about how this can operate for you in social situations where you don't want to be lugging around a big ass coat? Like, how does it lighten your load while being indoors, trying to look sexy and on top of it while meeting cool people, or networking, or dating, without this floppy-ass life jacket tied to you? (spoken like a true east coaster). "You weren't made to carry the world, you were made to live in it" Powerful. Especially resonant for New Yorkers who have to leave the house carrying their whole day on their backs. How about: "You were made to live in the world, not carry it". Leads with the positive vision, and less characters. And how about "Every piece built to move with you, so you can fully take in the experiences that shape who you are. Cut all the extra about what you don't want. Or "Frees you up to take in your world." Super clean, super drilled down.