Talking to a number of construction companies with active sites, a common theme is becoming clear: sales are getting harder, and developers are having to rethink their strategies. The key question is whether this is a short-term challenge or the beginning of a longer-term shift in the market. For any developer starting a build now, there is an added layer of uncertainty. If a scheme takes 12–15 months to complete, what will the market look like at that point? Will demand still be there, or will a different sales strategy be needed? These are the kinds of questions that can influence whether developers continue acquiring new land and opportunities, or whether they take a more cautious approach and hold their position. With ongoing political and economic uncertainty, the market may face further challenges. But property has always been a sector that rewards patience, resilience, and close attention to detail. In times like these, strong negotiation becomes even more important. The numbers have to work. This is not an emotional decision, it is a business decision. Deals should be driven by sound fundamentals, careful analysis, and as much market predictability as possible. Development has never been easy. That is why risk management and risk mitigation are essential. Let the numbers guide the decision making process, and make sure every opportunity is assessed with discipline and clarity. Above all, this is a time for property professionals to support one another. Whatever role we play in this industry, we should be looking out for each other as we navigate a changing market together.