Reclaim’d didn’t “have a year.” It had five months of real-world pressure testing—and that matters more. Here’s the straight data, no fluff: $50,000 in revenue 62 jobs completed $800 average ticket Built without a full seasonal cycle Built while learning in public Built while breaking things If you annualize that blindly, you’ll lie to yourself. If you analyze it correctly, you’ll realize the foundation is solid. The Seasonality Smacked Us in the Mouth (Good) August was the best month. Momentum, demand, confidence. September was the worst. Not because the business “failed”—but because reality showed up: Summer ended. Holidays crept in. Decision-making slowed Booked jobs declined exactly when you’d expect them to December still closed $7,000, which tells me something important: The business doesn’t disappear. It compresses. Spring and summer aren’t a hope—they’re a pattern waiting to be exploited. Mistakes Were Made (On Purpose, If I’m Honest) Let’s get this out of the way: Bad hires happened I hire fast and fire faster. That saved me from long-term damage. Anyone who brags about “never hiring wrong” hasn’t hired enough. Pricing early jobs sucked Not because the market was wrong—because efficiency wasn’t there yet. 4-hour jobs turned into 5–6 Margins leaked quietly We paid for education in labor hours Systems worked… but weren’t sharp They held. They didn’t collapse. But “holding” isn’t the same as “clear.” That’s the difference between survival systems and scale systems. The Real Pivot: What We Actually Sell Here’s the moment the business grew up: Reclaim’d does not sell cleanouts. We sell relief. Relief from: Decision fatigue Shame about clutter Overwhelm “I’ll get to it someday” guilt The truck, the labor, the hauling—that’s just the delivery mechanism. Once that clicked, pricing started to make sense. The Pricing Shift That Had to Happen We’re changing the structure on purpose: Organizing = add-on Hauling = add-on Cleanout ≠ everything bundled by default

Hi Everyone! I am a new member of this group, and I recently started my own garage cleaning business, actually before I heard of Paul, but I did get the idea from a podcast that talked about a guy who was making a killing doing this and it could have definitely been Paul! Anyways...I "launched" about a week ago and have so far spent $36 on ads, have posted on Next door a few times, posted on facebook market place, and although I am getting clicks on my ads, I am not getting any leads or serious comments on my posts. i am also struggling on how to create good content for ads without any photos from experience, as well as what type of ad would be most effective. I'm super new to this but would love any type of advice and/or guidance. Looking forward to learning through this community!

Just saw your interview with GV. I’ve been looking for a business model that fits the needs of our town and gives me hope to breakaway from my 9-5 to coach my son. Looking forward to learning from you Paul. Thanks for the approval.