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Owned by Chrystal

Build your brand strategy, write your website, and attract the clients you’re meant to serve.

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54 contributions to Words&Websites for Therapists
The Evolution of Therapist Site Prep Society
When I started this community, the goal was simple: help Black therapists build websites that help the right clients find and choose them. After working with therapists on their websites, I realized something important. The hardest part isn’t building the website. The hardest part is figuring out how to clearly explain what you do. So I’ve reorganized the community around the process that actually works: Brand Strategy → Messaging System → Website. You’ll start seeing the community evolve into Words & Websites for Therapists—a space focused on helping you clarify your brand, write your website, and build an online presence that attracts right-fit clients. Nothing is being taken away. Everything is simply being organized to make the process easier to follow. Next week I’ll be kicking off the first Brand Build Lab, a 7-day challenge where we’ll build your brand strategy together.
The Evolution of Therapist Site Prep Society
0 likes • 24d
Can't wait to see how this evolves!
0 likes • 5d
@Tawanna Hudson Can’t wait to see how the Brand Build Lab helps you clarify your message! 🙌🏼
🎉 Welcome New Members!
Hey y’all! Help me welcome our newest members: 👉🏽 @Ashley Reed 👉🏽 @Salina Sanchez 👉🏽 @Vida Clark 👉🏽 @Judy Mason I’m really glad you’re here 💞 If you’re just getting started, head over to the Brand Build Lab—this is where we begin. It will walk you step by step through getting clear on what you do, who you help, and how to actually say it in a way clients understand. Then come back here and introduce yourself 👇🏽 Tell us:• Who do you help?• What’s been hardest about explaining your work online? And if you’ve already started the challenge, let us know where you are and how it’s going so far. We’re building this step by step—and you’re in the right place. LET'S GO!!! 🙌🏽
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🎉 Welcome New Members!
🎉 START HERE
Welcome! I’m so glad you’re here. 👋🏽 This is a space for therapists who are great in the therapy room but struggle to explain what they do online—and are ready to get clear, confident, and actually be understood by the right clients. Here’s how to get started: 👉🏽Step 1: Watch the welcome video below 👉🏽Step 2: Jump into the community and share: Who you help + what you want your website to say about your work. Read what others are sharing and connect 👉🏽Step 3: Explore the classroom: Start with the Brand Build Lab to clarify your message, then if you want to keep going.... move into the Messaging System Lab to turn that into website copy 👉🏽Step 4: If you're ready to go deeper and build out your full website, The Website Implementation Lab is under construction and will be available in a few weeks! Sooooo.......Introduce yourself below! Tell us: Who you help and what feels hardest about explaining your work online? I’ll go first: I help therapists get clear on what they do and say it like a human so the right clients actually get it.... AND BOOK! Thanks for joining us here in the Words and Websites Community, created specifically for Mental Health Therapists! Can’t wait to build with you 💛Chrys
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🎉 START HERE
👍🏽You're In The Right Place!
Here's what some members are saying about their website prep experience!
👍🏽You're In The Right Place!
0 likes • 22d
This is amazing. You've really identified a population that is in need of your services.
My Ideal Client
Middle-Aged Black Woman who has a challenging relationship with her mother. She is a caregiver for her mother and juggling this responsibility along with caring for her own family. Sandwich Generation.
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Chrystal Dunkers
3
17points to level up
@chrystal-dunkers-9183
I'm a mental health therapist, Squarespace Website Designer and Website Copywriter for Mental Health Therapists!

Active 1d ago
Joined Aug 16, 2025
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