We're going to keep talking about this in detail (and I hope to coach some of you LIVE on here around your fears about hitting the goal) but here's an overview: - set your goal (10x or increase an area of your business) - get excited about your goal (to program your unconscious mind that the destination is SAFE and FUN - Follow the nudges to do all you can do towards your goal - also expect the magic to kick in ;) My goal is 2000 preorders by Nov. 1st on my Dec 26th release. I've done that before so a real challenging goal is 10,000 total preorders total. But first let me get through October. 😆 I like to visualize the goal and also celebrate it to make sure my unconscious knows the end result won't kill me. I'm celebrating with a new candle, so I'll probably buy that NOW and light it every day and visualize the end result. We've done some mindset work in the Bootcamp already, and people could feel how once they relaxed and started to think about the possibilities, ideas and inspiration started dropping in their heads. That's why step 2 is so freaking important. My tactics: - incentivize my marketing team with a bonus if we hit 2000 Amazon preorders by Nov 1st. :D - test covers w FB ads - test blurbs w FB ads - test hooks on all social media using Author Scale - Test the best hooks as blurbs - Blast socials (Tiktok, Youtube shorts, FB page, FB group, Reels, Trial Reels) with the hookiest excerpts and taglines, also my newsletter and Patreon - Weekly plaintext newsletters with longer excerpts and only one link - Weekly fancy newsletters with giveaways and author swaps - Set up author swaps to push both the preorder and the book launch (I prefer to do swaps when the book is live and in KU, but I also want preorders now) - Run ads to book one in the series so I profit while getting more preorders on the new book - Try some sales on book 1 or even the rest of the series - Do a bookfunnel promo with dark romance authors only to increase newsletter subscribers - Multi-author giveaway to increase eyeballs - Any other idea my team or I come up with

Tomorrow starts 10x-tober in the Bootcamp! We're doing a kickoff call to brainstorm strategies and tactics but also take a deep look at our limiting beliefs. First we set our goal of what business metric we want to increase. Some of you have said: - 10x word count - 10x (or 2x or 5x) page reads - 10x direct store sales - 10x subscribers on Substack - 10x newsletter subscribers! - I'm going for 10x preorders by Nov 1. Any goal you set is great! The next step isn't to jump to tactics. It's to calm any fears your nervous system might have about achieving the goal. Will your body feel SAFE arriving at the end destination? Because if not, you'll do a whole lotta hustle but sabotage your results. I've seen it in my business. Example: I was afraid of posting videos of myself because I didn't want to get r@pe threats. I avoided it for years. Then I started forcing myself to do it, but anytime I'd get more than 1000 views, I'd stop. Why? Because my brain thought that posting videos would literally kill me. Great news, I'm working through this. I just posted a video that got 30k views, and although recording the video was like slogging through mud, I did it and now it's a marketing asset I can use forever. Okay, your turn. Imagine you woke up and your goal is done. You did it. You hit it. What comes up for you? If there's any fear, doubt, hesitation, icky-gut-churning feeling, no amount of "work harder" will get you there. Because your mind doesn't think it's safe to be more visible and have more success. That's why you take all these courses and then nothing changes for you. You try an ad, it doesn't work, and then you quit. (You probably will have to test lots and lots and lots of ads to find the 20% that bring in 80% of the money). So what can you do? Here are some things I do: - Imagine and feel into the end result (I'm visual so I picture it as a movie and play music as a soundtrack) What does success look like, taste like, smell like? - decide how you will celebrate and imagine that - celebrate now - write out a list of things you're grateful for (evidence that good things can happen for you) - write out a list of hard things you've achieved (more evidence you can have success) - Tap on it - listen to a hypnotherapy meditation - Go for a walk on think on all this. Bilateral stimulation works wonders - Journal on it - Watch the kick off tomorrow and I'll walk you through some belief busting exercises!

https://nicholaserik.com/fb-2026/ Nick delivers great info!

THE SHIFT What’s the one key thing that took you from making newbie money to making a living money? Changing subgenres. I was doing relatively well for a newbie, but there was a ceiling to how far my style of writing could get me—and a relatively low ceiling to the subgenre itself. The big authors generally release much more frequently than I could, and there are few bestsellers—probably because the market isn’t large enough to propel an author to the kind of visibility that can pull in new readers to the subgenre. Can you nail the moment, or define it, when that moment of change happened, whether it be an internal or an external moment. And if yes, what exactly switched? I thought “if I keep doing what I’m doing, I’m going to keep getting what I’m getting, and I want more.” And then I took a risk, and I followed my creative instincts. My creative instincts don’t always pan out, but when they do, they lead to my biggest successes. THE STRATEGY What strategy got you where you are now? My mantra is “nothing is precious.” No book is make or break. No course of action is irreversible. There is no amount of nonrefundable money that will make me stick with something (cover, audiobook narration, branding, etc.) that isn’t right. Also—perhaps contradictorily—nothing has to be perfect. My characters are flawed, and so are my books. I ask myself a lot, “Would your readers like for this to be perfect, or would they like to read it this year?” They would like to read it this year, lol. How much do you spend annually on average for ads/promo? Most months, I spend between 6% - 9% of my gross royalties on cost per click advertising like Meta and Amazon. This year, I spent a rather large chunk of cash on an influencer campaign when I rereleased a series with new covers. The ROI was not positive, but I learned a lot, and I can see myself doing it again, applying lessons learned. I don’t do paid newsletters anymore. I move tons of free copies and yet see no bump like in the old days. For me, Meta is still king.

Anyone here use this for their website/author store?