The majority of people using ChatGPT are barely scratching the surface of its capabilities. They may type in a casual question like “How do I start a business?” and then wonder why the answers feel generic and shallow. Here’s the truth: ChatGPT is only as powerful as the context and direction you give it. If you treat it like Google, you’ll get surface-level info. If you treat it like a teammate, strategist, or consultant—you’ll unlock insane leverage. Here’s the framework experts use in prompting: 1️⃣ Role Assignment – Tell ChatGPT who it is. Example: “You are a consultant who specializes in building and scaling AI automation agencies.” 2️⃣ Context – Share your situation: your niche, skill level, and goals. This gives the AI a starting point that’s tailored to you. 3️⃣ Structured Request – Don’t just ask “how.” Give it a framework: “Break it down into phases, with action steps, examples, and common pitfalls.” 4️⃣ Iteration – Push it further. Ask for refinements, comparisons, or detailed checklists until it’s actionable. Here’s an in-depth example prompt you could drop today if you’re starting an AI agency: “You are an experienced AI automation consultant who has scaled multiple agencies to 7 figures. I want to start my own AI automation agency in the next 90 days. My niche is [insert niche, e.g. real estate or med spas], and my main tools are n8n, Make, and ChatGPT. Please create a detailed step-by-step roadmap for getting my first 3 clients, including outreach strategies, service packaging, pricing guidance, and pitfalls to avoid. Break it into weekly action steps.” That one prompt alone can generate a 90-day game plan. Now imagine feeding in your actual workflows, client scenarios, or offers—you’re essentially building a 24/7 strategist that never runs out of ideas. The difference between average users and top performers isn’t the AI itself, it’s the way that they prompt it.