Hey everyone! I just recorded this podcast and wanted to share it with you all. This is how I plan out my year and thought I'd share it with you all. I created a worksheet you can sue in your business. Close the Year Strong: A Simple 7-Step Planning Framework for Childcare Owners

What’s one small win from this month that you’re celebrating going into Thanksgiving?

What’s a Thanksgiving tradition in your home that you look forward to every single year? Big or small — share it!

https://www.skool.com/childcaremarketing/classroom/9dbff7bf?md=e1f8a852f6cc4b42a81aaf6ce5966580

When you sit down to write a caption, don’t just “post to post.” Start by thinking about your ideal parent — who are they, and what are they going through right now? Ask yourself: ✨ What does their day-to-day look like? ✨ What concerns are they carrying when it comes to choosing childcare? ✨ Have they had a bad experience somewhere else? ✨ Are they nervous because it’s their child’s first time in a program? ✨ Does their child have special needs and need reassurance, flexibility, and support? Write ALL of that down — every fear, every frustration, every hope, every question. Then pull out 4–5 strong themes from that list. Those themes become the heart of your content strategy. From there, sprinkle posts across Facebook and Instagram that speak directly to what those parents are feeling. Not generic. Not copy/paste. Real content that addresses their real life. And ALWAYS include a strong CTA: ➡️ “Message us to book a visit.” ➡️ “Schedule a tour.” ➡️ “Send us a DM for more info.” And don’t forget your hashtags — but use them wisely. Think about what your local families are actually searching for on Facebook and especially Instagram. Use community-based hashtags, neighborhood names, nearby landmarks, and parent-focused tags that help your posts show up where your ideal families are already scrolling. Now it’s your turn. Comment below and tell me what themes you’re focusing on this week! #ChildcareMarketing #DaycareOwnerLife #EnrollmentGrowth #ChildcareTips #SocialMediaForChildcare #MarketingForECE #GrowYourCenter #FacebookMarketing #InstagramMarketing #ChildcareDirector #ECELeaders #SmallBusinessMarketing