Here’s a current example. United Airlines is auctioning off flight simulator time… packaged as a fun weekend including flight, food, hotel,… for two. Are frequent travelers participating in the bidding frenzy feeling closer to or are more repelled by the precious United brand?

I’ve read almost every popular personal finance book. And some unpopular ones too. I think most of the authors mean well. But… For most business owners… Especially internet based biz owners… Most of the personal finance rules RUIN a biz person’s chance at true financial independence. This is why… …even though biz owners make more than the average, they often don’t have much to show for it except higher levels of stress, family discord and health issues. So… I thought maybe? It might be useful to dissect some of the “popular” personal finance philosophy. Rules? Or Ruin? If this would be helpful… Sound off by sharing a common piece of personal finance you were “taught.” 👇 Rooting for Ya, Travis PS The “rule” that I followed which semi-retired me at 38, I’ve never found in a personal finance book!

Humans 2nd biggest expense is the need for approval. Remove this from the budget and wealth takes off like a rocket.🚀 👉What's our number ONE biggest expense? 👇👇👇 Best answer gets a kick ass prize!

UPDATE: Auction won by @Nathan Edelen! Bids start at $1 This is a FLASH auction... Which means it may be over in minutes. I duuuuunnnnno? Put your best bids in NOW! You are bidding for the ownership of starter community all set up and with MEMBERS: ✅130 Members who are influencers in the personal finance/retirement space. ✅The members have YT channels with up to 1000s of subscribers each. One member has one of the best selling Retirement books on Amazon. (they are RABID buyers too.) ✅Professional cover photo, icon and A GREAT NAME is already set up. ✅The classroom already has great content. ✅The niche is easy to target and invite to the group. In fact, there's prior research on 1100+ potential members. ✅💥There are dozens of ways to monetize, but one of the strongest is that sponsors and advertisers in this space pay some of the biggest $$$ to get in front of this niche. (Depending on how many views, financial companies pay up to $50,000 per video to get their ads in front of people serious about personal finance and retirement planning.) This would save a new owner weeks, if not months. 💚Ownership will be transferred immediately upon payment. Skool makes it SUPER EASY to transfer. Rooting For Ya, Travis 🗣️FAQ: Q: When does the auction end? A: I will comment, "Going once" "Going TWICE" and if nobody jumps in before I say "SOLD"... then the gavel has dropped and we are finito! Q: is this auction for realz? A: YES! Let's have fun, but this is a binding auction. If someone makes a bid, they must be ready to HONOR it. If they don't honor it, I will never forget it. Everyone is watching. Bid with integrity. 🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟BONUSES: If bids get past a certain level 🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟 🌟FIRST: We will celebrate with a beer or wine over Zoom together! 🌟🌟SECOND: I am offering support to help the winner blast off the member growth and monetization for 30 days!

By my definition I retired at age 38… I will share my definition later… But what is YOUR definition? And bonus question 🙋‍♂️ When would you like to retire? 👇