Every time someone hears “Google rolled out a core update,” the timeline goes full meltdown mode… 😱 “My rankings dropped!” 😵 “Is SEO dead again?” 🤡 “Should I rewrite my whole site?” Here’s the reality: A core update is not a penalty. It’s Google recalibrating how it judges all content on the internet. Some sites go up, some go down, not because something broke, but because Google changed the rules of the game slightly. 🎥 I made a short video that explains exactly what a core update is (without boring you to death) Watch it here 👇

New week, new month, fresh momentum. Curious to hear what everyone is planning to tackle the next few days. For me: (1) onboarding a batch of new clients (2) doubling down on ongoing SEO work, content, links, and some technical clean-up What about you? What’s on your SEO to-do list this week? Drop it below, big or small, it all counts. 📈

Here’s a key take-away from John Mueller at Google: canonical tags are case-sensitive when it comes to URL paths & filenames. URL hostnames (domains) aren’t case sensitive, but if your canonical has /Topic/Article and the actual URL is /topic/article, you’re asking for trouble. What this means for you: make sure canonical URLs match exactly (including case) the preferred page version. Don’t rely on “hope Google figures it out, hope is not a strategy. Time to audit those canonicals 🎯

Just launched a fresh local landing page for Dakvoordeel Nederland — focused on “Dakdekker Maastricht”. ✅ Built around local intent (Maastricht + roofing services) ✅ Strong E-E-A-T with reviews (4.9★ / 160+), address & photos ✅ Clear CTAs (“Free roof inspection”, “Get a quote in 30 seconds”) ✅ SEO-optimized structure: service sections, internal links, and keyword density on point Next steps: → Add before/after photos for extra trust → Publish a short blog about “common roof issues in Maastricht” → Track CTR + leads over the next 30 days Check it out 👇https://dakvoordeelnederland.nl/dakdekker-maastricht/

You’ll discover: 📍 How to optimize your local pages 📍 How to add Local Schema 📍 How to scale city pages 📍 How to connect your site with GBP Hope you emjoy it :)