If you’re creating content, remember days like today. MoltBook was the hottest topic on the internet. You could have used your niche to talk about it. Moments like this are where breakout channels are made. One strong angle, one early narrative, one piece of unique coverage. I dropped a long-form video on a side channel and it’s already at almost 4k views, 130 hours of watch time, and 42 new subs. That doesn’t even include the short-form clips that picked up thousands of views across platforms, or the crypto-native angle that’s now my best-performing YouTube video of 2026 on that channel. This wasn’t luck. It was timing + execution. There will be many more days like this. The question is whether you’re positioned to recognize them and move fast when they show up.

I just added a new classroom to the group. "How to Organize Your Content So It Actually Works" I break down the three content buckets every creator needs and how every post should have a purpose. This one will save you a lot of time and guesswork. To get there: Skool > Classroom > Click the one that matches this title

Question about Facebook content. I’m not approved yet to do content monetization but I want to be. Is it better to post reels to get approved?

A couple of things I want to highlight in this brief write-up. 1) I will be launching the 2nd classroom next week that shows you how to set up content buckets and start publishing toward your goals. 2) Facebook is becoming more and more the place for creators. TikTok has been throttling creators, and Facebook Reels have very competitive ad revenue. See here: Josh Peck, who has had a large presence on socials from TikTok to YouTube over the last decade (originally from Drake and Josh), is pivoting hard to Facebook. 3) X launched a $1M incentive for the top article on X and then gave guidelines on how to best execute.

This is something you need to pay attention to on every platform, because if you are posting too much or too little, you are putting yourself at a disadvantage. Before reading this know what you post does typically matter than how much. If you are posting bad content people will not continue to watch. If you are posting good content people will watch. Even if a bad piece of content does well that does not mean it is repeatable. So let’s go through all of the top socials and get an idea. Facebook: As much as possible. I have really been studying Facebook monetization the last few months, and EVERY time I see accounts talk about making thousands, they post as much as once per hour. (See attached video of someone making thousands per month on ads.) However, there is a caveat here, at least for me. You do not want to be annoying or post slop. So personally, I post once per day, but if I have the bandwidth to post more than that, I do not usually hesitate. Sometimes up to 3 posts per day, but spread out. X (screenshot is a post from head of product Nikita): This one is tricky because you will see a lot of contradictions, like big accounts posting slop such as one word posts multiple times an hour. Usually it is either bots, or there is a point where if you are big enough, algos almost do not matter. That said, I find that high quality posts in the morning, afternoon, and evening work. Usually, if you post something very relevant, it also does well, but the algos changed a few weeks ago and hurt discoverability. I recommend one good post, pin it, one good afternoon post, and one evening post if they are all quality. YouTube: Once a day long form and as much as you want short form, just not back to back. You could do 3 short form a day and not get punished. You could also do multiple long form, but it just depends on your content, and ultimately focusing on one video as opposed to getting multiple out, especially for smaller creators, is the way to go. TikTok: Similar to YouTube shorts, you can post multiple a day. Just make sure they are not back to back.