Part of retention strategy was these little postcards, we now pop them in with any new customer box and anyone who hasn’t ordered in over a month and orders again, the postcard along with a free “surprise veggie pack” (two varieties of veg we have lots of) as a thank you. The postcards cost next to nothing to order, think this will be a bit of a winner. Probably need someone with much better handwriting and grammar to write them though 😂

Been thinking about the convo last night on separate packing line for extras and the u shaped area. @Laurence Jarrett-Kerr you shared this is how Soul Farm do it... I like that idea but wondered how you handle extras that are already on the mainline for example 1kg of potatoes as an extra where it’s also in the core boxes. Is that pre packed into the U area, or do they go and get it from the main line?

You can find it in the Week 4 folder. If you have any questions drop them in the chat.

Maria's team reached out and asked for some words to use in a welcome letter that can go in the box on first delivery. This is the one I wrote for our customers. We used to write in by hand the date, drivers name & our signature. It made it personal and also meant we could print 10-20 off in the office at one time, made it more efficient. Put it in a nice brown envelope and off you go.....the same letter can also be used for re-activated customers and instead of Welcome, your write Welcome back....it's a nice touch. Feel free to share any ideas about how you do this.....

Sorry for the long video, but thought I would submit my homework in the way of a video, as requested :) Hope its helpful