DSA and Non-branded Search ads
Hello guys, I want to ask you something. I have 2 search campaigns - One for non-branded search terms and one based on targeted product pages. I noticed that DSA campaign is converting on the same terms as the normal non-branded. My idea is to exclude the search terms that cover the Non-branded ones. What do you think? I mean, that is a completely ordinary process for search campaigns, the only thing I'm worried about is that for DSA I'm targeting pages, not terms and I don't want to stop the algorithm, on the other hand, I don't want to cannibalize both campaigns. Thanks in advance for your advice! :)